Ynzo van Zanten
Ynzo van ZantenInfo over betekenisvol ondernemen, over purpose zonder de hype, over impact maken, en over hoe je als organisatie relevant blijft in een snel veranderende wereld. Subscribe, en je krijgt drie boekjes kado van me.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 7 | Subscribers | Read | ynzo.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Meetbaar of merkbaar?
In de jaren ‘90 besloot KLM om hun maaltijden te vereenvoudigen door de toast bij de soep te schrappen. Dat scheelde duizenden guldens per jaar. Niemand mekkerde op social media, en niemand besloot opeens Lufthansa te gaan vliegen of zo.
Klaar voor een zinvolle test?
OK, komt ie.
Groei?
Vóór of tegen, nuancering of niet; het gáat er tenminste eindelijk wat vaker over: Groei.
De Gouden Knop
In het afgelopen decennium maakte ik deel uit van een snelgroeiend bedrijf dat erop gericht was om eerst impact te maken, en daarna geweldige chocolade. Beide groeiden met ongekende snelheid; de gemaakte impact en de verkochte repen. We zei...
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Authors
The writers behind this newsletter.
Keynote spreker over betekenisvol ondernemen, sterke merken en over waarom een crisis héél erg welkom kan zijn. Ik spot trends en ontwikkelingen, prik door de zin en onzin van duurzaamheid heen en laat zien hoe je écht met impact onderneemt.
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