Young Men Research Initiative
Young Men Research InitiativeGen Z’s political gender gap has exploded in the US and globally. YMRI researches the gender gap and supports campaigns to engage young men on progressive issues in 2024 and beyond. Donate at: https://secure.actblue.com/donate/youngmenresearchinitiative
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 32 | Subscribers | Read | youngmenresearchinitiative.substack... |
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Latest Issues
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As Election Day Approaches, Dems Make Populist Pitch To Young Men While GOP Continues To Focus on Immigration
The trend of Democrats and aligned organizations being heavily outspent by Republicans in their pursuit of young men continues. Republicans outspent Democrats on this demo about 4 to 1 in the last week, and 7 to 1 in Pennsylvania in the mon...
Closing Republican Message To Men Focuses On Immigration & Terrorism
Democrats continue to be heavily outspent in their targeting of young men with digital ads this cycle. Trump-aligned groups outspent Harris-aligned groups at about 5.5 to 1 last week, although this is slightly smaller than the ratio for the...
Defining Masculinity: New Research Shows Partisan Differences and Opportunities for Progressives
Pew released a new survey on masculinity last week, which makes it a good time to compare surveys on the topics of masculinity, men’s well-being, and how they all relate to politics. In addition to Pew, we at Young Men Research Initiative d...
Republicans Outspending Dems 10 to 1 Targeting Young Men in Pennsylvania
Spending on election advertising aimed at young men (defined here as men under 44) continues to ramp up. Republican-aligned groups outspent Democratic-aligned groups 4 to 1 in the last week, and 8 to 1 so far this cycle, on this demographic...
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Authors
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The Young Men Research Initiative is researching young men, 18-34, and strategies for better engaging them politically.
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