Your guide to the cultural, political, and civic forces shaping the next generation.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 336 | Founded | 4 years ago | Last Issue | 32 hours ago |
| Active | |||||
Read this Newsletter
theupandup.usLatest Issues
School isn’t meeting the moment, and Gen Z knows it
Photo by Redd Francisco on Unsplash
The world’s changing before our eyes, and yet, for the most part, K-12 education has stayed the same. What that means for Gen Z is that while the rules of the proverbial game of life have evolved (thanks...
A first-of-its-kind pee ad
Jason Kelce broke the internet last week with a viral Liquid Death and Garage Beer ad that suggested Americans send their pee (yes you read that correctly) to AI-data centers, which “waste millions of gallons of water.”
Subscribe below for...
What if young voters are more rational than you think?
What people still get wrong.
All summer, I’ve held weekly political focus groups with potential Gen Z voters.
Six Trends on The Up and Up
Trying something new today. Here are six trends that are on the up and up for Gen Z… according to me (and the data).
The drinking rate 🍸
Hey babe, wake up. Gen Z’s drinking 🤯. After years of headlines indicating that Gen Z was drin...
Losing my Yondr virginity
And why offline experiences are the new cultural currency.
Today’s newsletter is written by our intern, Emilia Kim. ICYMI, earlier this summer, Emilia wrote about her generation’s media and entertainment habits. And she’s been all over our...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Up and Up.
| Subscribers | Engagement | 79 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
SEO Reach
Where The Up and Up ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 939 | Monthly Search Traffic | Top Keywords |
|---|
Authors
The writers behind this newsletter.
Founder of The Up and Up | Studying Gen Z | Contributor at The Bulwark | Words in The New York Times, Washington Post, Free Press, POLITICO Magazine, Vanity Fair, Vogue, Teen Vogue, Glamour
American Service Project was born to capture the opportunity to scale national service for the 21st century and make it a core response to economic disruption, one that meets the greatest needs and challenges facing the next generation.
Frequently Asked Questions
How can I access the email archive for The Up and Up?
You can find recent issues that have been published by The Up and Up on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Up and Up have?
To see how many people subscribe to The Up and Up, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Up and Up?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Up and Up as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Up and Up?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Up and Up using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Up and Up?
Scroll up to where it says Related Newsletters to see other publications like The Up and Up. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Up and Up?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.