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The Up and Up

Rachel Janfaza
Hundreds of paid subscribers

Your guide to the cultural, political, and civic forces shaping the next generation.

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Latest Issues

For Gen Z, AI Is Getting Personal

Today’s edition is free for all subscribers.


AI’s on the ballot for the first time this year, and nearly 50 million eligible Gen Z voters want to know where leaders stand on this generation-defining issue.

Building on Gallup and Th...

2 days ago
9

Young, male… and Democrat?

The Gen Z gender gap was one of the biggest political storylines of the past few years.

In 2024, young women voted for Kamala Harris by a 17-point margin, while young men voted for Trump by a 14-point margin. That divide ignited a who...

4 days ago
19
1

The youth vote is up for grabs. Again.

And the biggest mistake Democrats could make about young voters this November

If there’s one thing I’ve learned from spending so much time talking to young voters, it’s that their frustration with politics doesn’t fit neatly into either pa...

9 days ago
15
Paid

Five stats I’m paying attention to right now

It feels like everywhere I turn, there’s another data point about Gen Z making headlines.

Here are five I’m paying attention to this week.

  1. President Donald Trump’s approval rating is 28% with young men under 30, according to th...
11 days ago
18
3

What happens when young people can’t afford their groceries?

I’ve spent the past few months talking about Gen Z’s overwhelming sense of economic anxiety.

I’ve spent the past few months talking about Gen Z’s overwhelming sense of economic anxiety.

16 days ago
9
1
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Authors

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  • Rachel Janfaza

    Founder of The Up and Up | Studying Gen Z | Contributor at The Bulwark | Words in The New York Times, Washington Post, Free Press, POLITICO Magazine, Vanity Fair, Vogue, Teen Vogue, Glamour

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