Your guide to the cultural, political, and civic forces shaping the next generation.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 305 | Founded | 4 years ago | Last Issue | 5 days ago |
| Active | |||||
Read this Newsletter
theupandup.usLatest Issues
I Applied to 70 Jobs: Meet the Class of 2026
Application maxxing, AI reliance, and moral anxiety
As the college class of 2026 gears up for graduation, I’ve been talking with grads across the country — from California to Arkansas, Ohio to North Carolina, and Louisiana.
A generation of late bloomers
Young adult life looks dramatically different than it used to. Gen Z is delaying traditional milestones: they are drinking less, having sex less, getting licenses later, living with their parents, and pushing off marriage.
If you ask...
Skinny culture isn’t really about thinness anymore
Our Gen Z community says this version is less about dieting and more about optimizing, self-control, and constantly being perceived online
On a call with The Up and Up’s ambassadors last month, one topic took over the conversation almost i...
It’s not just the young men
A single chart broke my corner of the internet this weekend.
Screenshot of post on X.
It shows that according to Gallup data, for the past 25 years, young women’s political ideology has shifted dramatically to the left, while young men’s...
Failed digital detoxes
Firsthand accounts of trying to log off
If nothing else, teens today are hyper self aware.
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Up and Up.
| Subscribers | Engagement | 78 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
SEO Reach
Where The Up and Up ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 939 | Monthly Search Traffic | Top Keywords |
|---|
Authors
The writers behind this newsletter.
Founder of The Up and Up | Studying Gen Z | Contributor at The Bulwark | Words in The New York Times, Washington Post, Free Press, POLITICO Magazine, Vanity Fair, Vogue, Teen Vogue, Glamour
I've spent two decades studying how youth trends shape society, media, and markets. Previously: Teen Vogue, MTV, New York Magazine
Founding Partner, Visible Ventures | Remedying generational fractures | Mom of 5 Gen Zers | Words in Fortune
Obama 2012 Campaign Manager & WH Deputy Chief of Staff. CEO of The Messina Group. Boards: LanzaTech, VectraAI, Fortera, US Soccer Foundation, and The Wilderness Society. Leeds minority owner -- #MOT!!!!
Frequently Asked Questions
How can I access the email archive for The Up and Up?
You can find recent issues that have been published by The Up and Up on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Up and Up have?
To see how many people subscribe to The Up and Up, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Up and Up?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Up and Up as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Up and Up?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Up and Up using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Up and Up?
Scroll up to where it says Related Newsletters to see other publications like The Up and Up. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Up and Up?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.