Reletter
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Your Second Act

shnordic - Susanna Hawkins
Tens of paid subscribers

A neurobiologist who left pharma to start a creative business. Now I help women in their second act turn their skills into profitable digital products

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues24Founded5 months agoLast Issue2 days ago
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yoursecondact.substack.com
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Latest Issues

How to turn one product into three price points

A small way in, the thing itself, and a version with more of you in it

Quick heads-up before we start: today is the last day to join the paid plan at £7 a month. From tomorrow it’s £15. If you join by midnight tonight you keep £7 for as lo...

2 days ago
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Is passive income really passive? What it takes each week

A digital product business can run partly on its own, but not completely. Payments, delivery and welcome emails can all be automated. Telling people about the product, answering their questions and keeping things up to date still take a few...

5 days ago
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How to set up a simple welcome email sequence

Hello, trust, next step - a simple welcome sequence you can set up this weekend.

Have you got an email list? If yes, great. If not, start one now. I don’t care that you have a million tiktok followers, those could all disappear tomorrow (o...

9 days ago
4
Paid

Four sales a week buys back your Friday

To replace one day a week of a £45,000 salary, you need about £750 a month. With a £47 product, that’s 16 sales. Roughly four a week.

Four.

Your Second Act is a reader-supported publication. To receive new posts and support my work, consi...

12 days ago
3
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I'm going to talk about money now

One of my coaching clients is a therapist. Very in-demand niche, the kind of person with a waiting list and no gaps in her diary. On paper, doing brilliantly.

In reality she was exhausted.

Her social media presence was, let’s say, sporadi...

16 days ago
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1

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  • shnordic - Susanna Hawkins

    Former scientist who grew a 1.8M+ audience from scratch. Now I help people starting over turn their expertise into an offer others love to buy. I also share what I wear & love from a crumbling regency manor in A Year in the Cotswolds

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