100 Founders
100 Founders, Dave RubinsteinInsights from the experience of 300+ Tech Founders running sales. Founder-led sales works. Until it doesn't.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 70 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||
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100founders.aiLatest Issues
Your Next Sales Hire Will Fail for the Same Reason the Last One Did
She called me last week. Her company sells AI into a traditional industry, the kind where buyers still meet vendors at trade shows. Around 20 paying customers. Deal sizes from four figures to six. Real product, real buyers.
She was calling...
The Objection You Never Heard
The call went great. They leaned in. They asked smart questions. They brought in a colleague for the second meeting. You walked out thinking, this one’s real.
Then nothing. A rescheduled meeting. A “circling back internally.” Then silence....
A Great Demo Isn’t a Sales Motion.
I just wrapped a SPRINT Reset with a founder who had everything most of us want.
A product that works.
A demo that makes people lean in.
Buyers saying they wished they’d had this at every sales job they’d ever held.
And deals that wen...
The Best Interviewer I’ve Ever Coached Was Losing Every Deal
He might be the most talented interviewer I’ve worked with. The kind of founder who can walk into a room, ask a few careful questions, and have you explaining your own business back to yourself in a way you’d never quite managed on your own...
Top AEs Are Interviewing You Back
I talk to founding AEs every week. The sellers founders are trying to recruit.
These are the people you’re trying to recruit. The ones with options. The ones who’ve been promoted four times at a company that went from $1M to $10M ARR. The...
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| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
300+ founder conversations. 41 countries. One pattern: founder-led sales works until it doesn't. Field notes and frameworks on the messy middle of B2B SaaS. Featured in HBR. daverubinstein.com.
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