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A Slice Of Packaging Design

Alan Gilbody

Advice for brand owners who want their brand and packaging design to become more relevant, win back customers and increase their loyalty.

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Substack
PricingOnly free issuesPublishesWeekly
Issues71Founded3 years agoLast Issue19 days ago
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Latest Issues

A Slice Of... How to feed back to your design agency (No. 44)

When it comes to feeding back to your packaging design agency, what is the best way?

Feeding back on designs can be a very tricky process. Especially if there are multiple levels of sign off within the company. How do you amalgamate all of...

19 days ago

A Slice Of... How to get your brand naming right (No. 43)

When it comes to launching a brand, getting your brand name right can be the difference between success or failure?

In today’s competitive marketplace, effective brand naming is a crucial element of successful product marketing and brand s...

3 months ago

A Slice Of... What does sustainability actually mean? (No. 42)

When it comes to packaging design, what does sustainability or being sustainable actually mean?

So, what exactly does ‘sustainability’ or to ‘be sustainable’ actually mean when it comes to packaging for consumer goods?

Is it about the car...

4 months ago

Using Celebrity Endorsement On Packaging Design (Edition 25)

How to use celebrity endoresments (and how not to!)

In today’s super-competitive marketplace, celebrity endorsements are a popular strategy for elevating a brands visibility, building consumer trust, and sparking media attention. When d...

5 months ago

A Slice Of... Why your back of pack is an integral part of the design system (No. 41)

Why you should see your back of pack as an integral part of the packaging design system. (No. 41)

The back of pack is an often underused and unloved part of the pack. The fact is, it is an important part of the design system.

With consume...

5 months ago

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  • Alan Gilbody

    I am an award winning creative director, packaging design agency owner, podcast host & LinkedIn Top Voice. Slice are a branding & packaging design agency that specialises in brands that want to make a positive difference.

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