Abigail’s Positioning Practice
Abigail Egle ZilinskaiteThe ins and outs, the ups and downs of B2B SaaS sales-led product positioning. Always practical.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 3 | Subscribers | Read | abigailzilinskaite.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Positing Harbr, the Data Exchange Platform (with “a little” help from April Dunford)
Harbr employees had difficulty explaining what the company does. It was referred to as a data exchange (including the UX), but that description failed to inspire the ICP, who sought to sell data and create new revenue streams. Alternatively...
Positioning Innovation Group & Gateway SaaS
Innovation Group was a claim triage service provider, but they finished building their SaaS product and were looking to position it, as well as to reposition themselves as a tech company.
Watch where you step: post-acquisition product re-positioning in a converging market
I have never gone through an acquisition before. I knew little what to expect. Once the intent to acquire Heap was announced, all of us at Contentsquare were told to continue business as usual, as required by law, without any contact with ‘...
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Authors
The writers behind this newsletter.
I help B2B enterprise (a.k.a. all-in-one) platforms find a product-market fit and a human voice. A seasoned full-stack product marketer and advocate for "Dumbing Things Down". Ex-Linkedin.
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