
The ins and outs, the ups and downs of B2B SaaS sales-led product positioning. Always practical.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
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| Issues | 3 | Founded | 2 years ago | Last Issue | 2 years ago |
| Active | |||||

Harbr employees had difficulty explaining what the company does. It was referred to as a data exchange (including the UX), but that description failed to inspire the ICP, who sought to sell data and create new revenue streams. Alternatively...
Innovation Group was a claim triage service provider, but they finished building their SaaS product and were looking to position it, as well as to reposition themselves as a tech company.
Fresh, just post a rebrand and a website redesign,...
I have never gone through an acquisition before. I knew little what to expect. Once the intent to acquire Heap was announced, all of us at Contentsquare were told to continue business as usual, as required by law, without any contact with ‘...
Subscribers, engagement, traffic and sponsorship for Abigail’s Positioning Practice.
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The writers behind this newsletter.
I help B2B enterprise (a.k.a. all-in-one) platforms find a product-market fit and a human voice. A seasoned full-stack product marketer and advocate for "Dumbing Things Down". Ex-Linkedin.
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