The Product Marketer gives practical insights and advice on positioning, messaging and more, for every level of PMM.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 134 | Founded | 5 years ago | Last Issue | 3 days ago |
| Active | |||||
Read this Newsletter
productmarketer.substack.comLatest Issues
“A Market Influence Team”: Why Personio Put Brand and Product Marketing Together
This week’s newsletter is sponsored by PostHog, the context layer for your product. PostHog pulls your analytics, errors, session replays and business data into one place, so your team and your AI agents can query it and make changes. It br...
The Product Marketer skill handbook
Over the past year, I’ve been sharing skills from my client work as and when I’ve felt they’re valuable. But a newsletter is a hard place to keep track of all of this stuff.
So here are all of my skills in one place. I’ll keep it up to dat...
PMMs are feeling the research squeeze
TL;DR
Maze surveyed 205 people working in market research. Demand is up, but budgets aren’t, and product marketing has become the most squeezed function. AI is adding capacity faster than people can work out how to use it, and researc...
An Intro to Personal AI Agents
Personal AI agents are entering the mainstream. Here's what Muse, Instinct, Dots and Cue actually do, and what they might mean for product marketers.
TL;DR: Personal AI agents are always-on assistants that do things for you rather than jus...
What AI Has Actually Changed About Product Marketing
Founding PMM Michele Nieberding on what AI has actually changed about product marketing, and what it still can't do.
This week's newsletter is sponsored by HowdyGo, interactive demo software for PMMs who want to show off their product and...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Product Marketer.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where The Product Marketer ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 712 | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #192 |
Authors
The writers behind this newsletter.
A PMM consultant helping ambitious companies achieve world-class product marketing. I also write The Product Marketer.
Social
Frequently Asked Questions
How can I access the email archive for The Product Marketer?
You can find recent issues that have been published by The Product Marketer on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Product Marketer have?
To see how many people subscribe to The Product Marketer, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Product Marketer?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Product Marketer as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Product Marketer?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Product Marketer using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Product Marketer?
Scroll up to where it says Related Newsletters to see other publications like The Product Marketer. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Product Marketer?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.