The Product Marketer
Rory Woodbridge, Yi Lin Pei, Craig UnsworthThe Product Marketer gives practical insights and advice on positioning, messaging and more, for every level of PMM.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 103 | Founded | 5 years ago | Last Issue | 7 days ago |
| Active | |||||
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productmarketer.substack.comLatest Issues
PostHog's unique approach to product marketing
There’s no set way of running a product marketing team. Every business does it slightly differently, and the best teams adapt to that - they reflect the needs and shape of the company rather than being constrained by frameworks.
I’ve come...
My competitive intelligence skill
The Claude Cowork skill I use to run competitive intelligence - plus how to set it up and adapt it for your own market.
Competitive intelligence has always been a key part of the product marketing to-do list. Everyone agrees it matters, an...
How to Hire Your First Product Marketer
Hiring your first product marketer is one of the highest-leverage decisions a growing company can make. But it’s also one of the hardest decisions to get right.
Through my chats with clients and hiring teams, I see a recurring pattern. Com...
The Nonsense Machine
AI has made it incredibly easy to produce content. But when your colleague feeds your AI report into their AI tool and asks it to draft a response, you've got two machines talking to each other and nobody doing much thinking. Welcome to the...
Pricing in the age of AI
How to approach pricing for your product in this new area of technology
Last week, I spoke with pricing expert Saagar Mehta about how product marketers should think about pricing - the framework, who owns it, and how to get started. If you...
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Authors
The writers behind this newsletter.
A PMM consultant helping ambitious companies achieve world-class product marketing. I also write The Product Marketer.
Product Marketing Coach, Advisor, and Recruiter | 350+ PMMs and Leaders Coached | 3x PMM Leader | Berkeley MBA SF -> NYC. Mom to 2 girls.
Strategic insights, field notes, and frameworks from Craig Unsworth - a Portfolio Chief Product Officer and trusted advisor to private equity-backed companies.
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