The Product Marketer
Rory Woodbridge, Yi Lin PeiThe Product Marketer gives practical insights and advice on positioning, messaging and more, for every level of PMM.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 118 | Founded | 5 years ago | Last Issue | 2 days ago |
| Active | |||||
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productmarketer.substack.comLatest Issues
Are we the bottleneck?
This week’s edition of The Product Marketer is sponsored by Articos, which runs synthetic user research so you can test messaging and positioning on your audience before you ship it. You set the research goal, it interviews a panel of perso...
My Positioning Toolkit
The companion guide to my thirteen-step positioning process. Attach it to your AI tool of choice so it knows how you run positioning work.
Last week I shared my step-by-step positioning process - from deciding who signs the work off to rol...
“What's the Story?” Notion's Unique Approach to Product Marketing
Few companies have shaped modern product marketing quite like Notion. From its early days as a startup it approached B2B marketing in an entirely unconventional way, and it’s one of the few pre-AI companies to successfully pivot into being...
My step-by-step positioning process
Positioning is easy to write and hard to agree on. The thirteen-step process I use with clients to get a whole company behind one story.
I’ve been running my consultancy business for a few years now, and positioning is by far what clients...
What account-based marketing looks like at Deel
Victoria Olavarria left product marketing to run enterprise marketing at Deel. The three motions, what to actually measure, and why shipping fast can hurt.
Whenever someone asks me who’s doing great product marketing, I reel off the same h...
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Authors
The writers behind this newsletter.
A PMM consultant helping ambitious companies achieve world-class product marketing. I also write The Product Marketer.
Product Marketing Coach, Advisor, and Recruiter | 350+ PMMs and Leaders Coached | 3x PMM Leader | Berkeley MBA SF -> NYC. Mom to 2 girls.
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