The Product Marketer
Rory Woodbridge, Yi Lin Pei, Craig UnsworthThe Product Marketer gives practical insights and advice on positioning, messaging and more, for every level of PMM.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 108 | Founded | 5 years ago | Last Issue | 6 days ago |
| Active | |||||
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productmarketer.substack.comLatest Issues
The Rise of the CPMO
One of the reasons I started my consulting business was that I wanted to work with multiple companies at the same time. This is an extraordinary moment for tech, and an especially exciting one for the UK and Europe, so I want to experience...
What insight are we basing this on?
Everything we produce should be based on an insight, not a hunch or the loudest voice in the room. This is how to put "what insight are we basing this on?" to work with product, sales and marketing.
I’d like to suggest your next new catchp...
The launch isn’t the thing
Product marketing is probably best known for launches. It’s what the function is famous for. If you ask any PMM to think about the most stressful, busy, time-consuming parts of their career, my guess is that launches would be high up on the...
A different way to position your product
AI features aren't a moat. A more positive way to position what your product now makes possible - not just what it does faster or cheaper.
Positioning has never been easy.
Practical Tips for Writing with AI
Practical tips for writing with AI without losing your voice or adding to the noise, from starting with your own thinking to cutting a third of the output.
AI is changing the way people write.
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Product Marketer.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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SEO Reach
Where The Product Marketer ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 712 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
A PMM consultant helping ambitious companies achieve world-class product marketing. I also write The Product Marketer.
Product Marketing Coach, Advisor, and Recruiter | 350+ PMMs and Leaders Coached | 3x PMM Leader | Berkeley MBA SF -> NYC. Mom to 2 girls.
Strategic insights, field notes, and frameworks from Craig Unsworth - a Portfolio Chief Product Officer and trusted advisor to private equity-backed companies.
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