The Product Marketer
Rory Woodbridge, Craig UnsworthThe Product Marketer gives practical insights and advice on positioning, messaging and more, for every level of PMM.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 98 | Founded | 5 years ago | Last Issue | 6 days ago |
| Active | |||||
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productmarketer.substack.comLatest Issues
How PMMs should think about pricing
Pricing is an interesting part of a product marketer’s life. Sometimes you’ll have barely anything to do with it. Other times it’s one of your key responsibilities and you’re expected to own it - or at least drive the conversation.
I’ve wr...
Escape the Hamster Wheel
Why you should avoid being the go-to person for every fire drill
Last week I was chatting with a product marketer who wanted some advice about job hunting. He asked me what the one thing was that I wish I’d known when I first got into prod...
Respect the Craft
Product marketing is under pressure on two fronts right now. On one side, hiring well in this space is increasingly difficult. On the other, AI is reshaping how some leaders think about what they actually need from a product marketing team....
PMM Jobs
The Product Marketer gives practical insights and advice on positioning, messaging and more, for every level of PMM.
I’m excited to share something new with you that I’ve been working on for a while now.
How to Tier Your Product Launches
Not every release deserves a launch. Here's a practical framework for tiering your product launches - from decision criteria to getting cross-functional buy-in.
A few weeks ago I shared what to do when your product team is shipping faster...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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| Ranked Keywords | 712 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
A PMM consultant helping ambitious companies achieve world-class product marketing. I also write The Product Marketer.
Strategic insights, field notes, and frameworks from Craig Unsworth - a Portfolio Chief Product Officer and trusted advisor to private equity-backed companies.
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