Catalyst Strategy Substack
Adrian BarrowThink pieces about brand innovation and AI in the experience economy.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 31 | Founded | 3 years ago | Last Issue | 3 months ago |
| Active | |||||
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The Brand Surface Has Moved
Elyse Betters Picaro / ZDNET
You might have read about Peter Steinberger in your feed last week. The AI developer who got sued over his product’s name and then sold to OpenAI.
You probably thought this was the end of the story.
It’s ac...
The Algorithm Is Innocent
Apple
Here’s a detail that almost never makes it into the legend.
Before Apple’s “1984” Super Bowl commercial aired—before it became the most celebrated advertisement in history, before it launched the Macintosh, before it demonstrated th...
What Two New American Mayors Reveal About The Current State of Brand Transformation
Last week, my feed was wall-to-wall Mamdani. I don’t live in New York, and I’m not really interested in politics. But for some reason, I started to look more closely at what Mayor Carhartt was doing.
This also led me to examine how Daniel...
From Aspiration Architects to Capability Co-Pilots
In May 1985, Lexus sent a five-person design team to Laguna Beach with an assignment that would have gotten them fired at BMW: forget the cars. Go study rich people.
Not focus groups. Not purchase data. Just... watch them. Rent a house in...
Your Brand Can't Message Its Way Into Culture Anymore.
Nike Training Club: Nike
In December 2024, Omnicom merged with IPG, eliminating approximately 4,000 jobs. Among those displaced were hundreds of brand strategists who had spent their entire careers honing the art of positioning, differenti...
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