
New thinking about how brands are trying to become more valuable to customers in the era of AI.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 38 | Founded | 3 years ago | Last Issue | 22 days ago |
| Active | |||||

Photo: Suncorp Insurance
Two years before it won the top prize at Cannes, Haven was a single sentence in a room at Leo Australia’s office in Sydney.
The creative team had been handed a stubborn problem by its client, Suncorp Insurance. Al...
Domino’s
In December 2009, Domino’s did something brand leaders are trained never to do. It went on television and admitted to the country that its pizzas sucked.
Not “could be better.” Sucked. The ads s...
Illustration by Danny Schwartz
Several years ago a researcher asked a woman about a playlist she’d made. Her dog was being put to sleep. So she gathered the saddest songs she could find, lay on the floor beside him, set them on repe...
Cari Gundee of San Anselmo, Calif., on her Peloton exercise bike, circa 2020. Credit... New York Times/Ezra Shaw/Getty Images.
In late 2020, Peloton was briefly worth more than Ford. The bike with the touchscreen and the perky instructors...
The day before ChatGPT launched, the team at OpenAI was busy with other things. GPT-4 was deep in development. The serious work, the work that mattered, the work that would change the world if any of it did, was happening in a different roo...
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The writers behind this newsletter.
Thinking out loud about how a new wave of brands are becoming more intelligent through choreographing their IQ, EQ, and, increasingly, CQ (cultural smarts) to create value for their customers.
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