Catalyst Strategy Substack
Adrian BarrowThink pieces about brand innovation and AI in the experience economy.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 31 | Subscribers | Read | adrian518.substack.com |
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Latest Issues
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The Brand Surface Has Moved
Elyse Betters Picaro / ZDNET
What Two New American Mayors Reveal About The Current State of Brand Transformation
Last week, my feed was wall-to-wall Mamdani. I don’t live in New York, and I’m not really interested in politics. But for some reason, I started to look more closely at what Mayor Carhartt was doing.
From Aspiration Architects to Capability Co-Pilots
In May 1985, Lexus sent a five-person design team to Laguna Beach with an assignment that would have gotten them fired at BMW: forget the cars. Go study rich people.
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