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Meet the 85%.

Meet the 85%

An ethnographic research consultancy that believes in a 'Reality First, Brand Second' approach to insights. www.meetthe85.com

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Substack
PricingOnly free issuesPublishesWeekly
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Latest Issues

Recent posts by this newsletter. Browse the email archive.

WARC Future of Strategy 2024: Synthetic data – speedy saviour or another example of the industry’s arrogance?

I was recently asked by WARC to contribute some thoughts on synthetic data to this year’s ‘Future of Strategy’ report.

2 months ago
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The Meet the 85% Podcast: Season 2 coming next week!

In May we launched the Meet the 85% Audio Project.

2 months ago
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One picture, some thoughts: #1

Let’s look at one photograph.

2 months ago
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Appreciation & Inspiration: Don McCullin

The third in a series of posts, in which we share some people who have inspired us, and whose work we appreciate. They may be of the now, of the past, of video, audio, photography or words. But they all have one thing in common: their work ...

3 months ago
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  • Meet the 85%

    Meet the 85% is an ethnographic research company that captures the lives of people around the UK via photography, audio and video.

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