Meet the 85%.
Meet the 85%, Hannah HadfieldAn ethnographic research consultancy that believes in a 'Reality First, Brand Second' approach to insights. www.meetthe85.com
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 110 | Founded | 5 years ago | Last Issue | 9 days ago |
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meetthe85.substack.comLatest Issues
Do not 'do research'
For someone that runs a research business, you may be surprised to know that, more often than not, I actually quite dislike research.
Because ‘research’ makes me think of something traditional, ordered - question and answer sessions:
Par...
Business is Humans: what clients are asking us for right now
Last year we launched Business is Humans, a joint venture between Mark and Max - who between us have over 30 years of B2B strategy and research experience.
It’s been an interesting first year as we’ve been fine-tuning our offer whilst wor...
The Reality Advantage™ for Strategy Magic
FOREWORD:
We originally published this piece when we launched The Reality Advantage™ last year.
At the time, it set out our belief that we’re living through a broader moment of distance and division — across society, communities, and cul...
Making strategy magic happen!
Over the past few months we had the privilege to chat with a group of APG award-winning planners on a project partnering with the excellent Account Planning Group.
We chatted to nine authors of award winning papers from the 2025 APG Awards...
How to unearth strategy magic - The CSO view
Over the past few months we had the privilege to chat with a group of APG award-winning planners on a project partnering with the excellent Account Planning Group.
We chatted to nine authors of award winning papers from the 2025 APG Awards...
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Meet the 85% is an ethnographic research company that captures the lives of people around the UK via photography, audio and video.
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