Meet the 85%.
Meet the 85%, Hannah HadfieldAn ethnographic research consultancy that believes in a 'Reality First, Brand Second' approach to insights. www.meetthe85.com
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 118 | Founded | 5 years ago | Last Issue | 12 days ago |
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meetthe85.substack.comLatest Issues
Introducing Women of a Certain Age
Last week, we shared why Jo Juber and I had spent the past six months looking more closely at the lives of women in midlife.
Now we can start sharing what we found.
Over the next five weeks, we’ll be taking one finding at a time and going...
Women of a Certain Age
Over the past six months, Jo Juber and I have been working on a new Meet the 85% project about women in midlife.
Why this, why now?
It started with a shared feeling between us that the way women at this life stage are spoken about, so...
What Chernobyl, client briefs and conversations around Britain have taught me about facing reality
Last week I spoke at TNN: The New Normal about something I think more businesses have than they realise.
A Reality Gap.
I started with a quote from Chernobyl:
“What is the cost of lies? It’s not that we’ll mistake them for the truth. T...
We’re launching something new: Dose of Reality
We’ve got something important to share.
We’re launching a new business called Dose of Reality.
And if you subscribe to Meet the 85%, we’d really like you to subscribe to Dose of Reality too.
Not instead of this newsletter, but in additio...
"God save the King..." (again)
This is a repost of a newsletter that we first published last year.
Given the World Cup has just started, it feels like a pertinent repost.
I think we can say that Flower of Scotland is a rousing anthem - latest evidence below!
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Meet the 85% is an ethnographic research company that captures the lives of people around the UK via photography, audio and video.
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