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An ethnographic research consultancy that believes in a 'Reality First, Brand Second' approach to insights. www.meetthe85.com

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PricingOnly free issuesPublishesWeekly
Issues113Founded5 years agoLast Issue5 days ago
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meetthe85.substack.com
Artwork for Meet the 85%.

Latest Issues

An interesting year so far!

As we’re nearly six months in, we wanted to share a little overview of what’s been keeping us busy the past few months.

Earlier this year, we mentioned that the Meet the 85% business is evolving.

What we’re offering clients is coming at...

5 days ago
3

Groceries: where value is more than price

We’ve been sitting in people’s kitchens again.

Not focus groups or surveys.
But cups of tea, open cupboards, and conversations focusing on life, love, money and the weekly shop.

One of the things that we have found interesting chatting...

9 days ago
1

An Ode to British Culture

I write this sat in a wet and drizzly service station somewhere on the M6, between Northumberland and Walsall.

I’m four hours from home, driving towards a hotel in Walsall ahead of fieldwork tomorrow. I’ll be spending the day with a partic...

25 days ago
4

Do not 'do research'

For someone that runs a research business, you may be surprised to know that, more often than not, I actually quite dislike research.

Because ‘research’ makes me think of something traditional, ordered - question and answer sessions:

Par...

a month ago
3

Business is Humans: what clients are asking us for right now

Last year we launched Business is Humans, a joint venture between Mark and Max - who between us have over 30 years of B2B strategy and research experience.

It’s been an interesting first year as we’ve been fine-tuning our offer whilst wor...

a month ago
1

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  • Meet the 85%

    Meet the 85% is an ethnographic research company that captures the lives of people around the UK via photography, audio and video.

  • Hannah Hadfield
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