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Ag Done Different

Dan Schultz
Tens of paid subscribers

Tomorrow's breakthrough marketing insight for agriculture. Delivered today.

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Issues252Founded5 years agoLast Issue5 days ago
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Latest Issues

Six Reasons Why Ag Companies Should Aim to be Category Kings...And Why You Should Start Today.

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1. Because of how easy it is to start a company in agriculture.

The barrier to entry is not what it once was. With AI, that barrier is only coming down. Expect your market to get more noisy (which it inevitably has).

E...

5 days ago
1

The Market Trap: Mistaking the Way Things Are for the Way They Have to Be

“The first principle is that you must not fool yourself, and you are the easiest person to fool.”

- Richard Feynman

“It requires a very unusual mind to undertake the analysis of the obvious.”

- Alfred North Whitehead

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6 days ago
2

The Sword of Damocles: What Your Customer Really Wants

“In this world there are only two tragedies. One is not getting what one wants, and the other is getting it.”

- Oscar Wilde

“The heart has its reasons, which reason does not know.”

- Pascal

More than 2,000 years ago, Cicero recou...

7 days ago

Blah, Blah, Blah

“Some men see things as they are and say 'Why?'
But I dream things that never were, and say 'Why not?”

- George Bernard Shaw

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Howard Schultz thinks a great deal about the language he uses. Even today, he carries hims...

13 days ago
3

Who Are You?

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“There comes into the life of every man a task for which he and he alone is uniquely suited. What a shame if that moment finds him either unwilling or unprepared for that which would become his finest hour.”

- Winston Churc...

18 days ago
1
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Authors

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  • Dan Schultz

    I'm an agribusiness psychotherapist, helping agtech companies design their category and commercialize products differently.

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