Ag Done Different
Dan SchultzTomorrow's breakthrough marketing insight for agriculture. Delivered today.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 241 | Founded | 4 years ago | Last Issue | 7 days ago |
| Active | |||||
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agtechmarketinginsights.substack.co...Latest Issues
The Wrong Kind of Average
"Trust arrives on foot and leaves on horseback."
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In the 1960s, a young copywriter named Joel Raphaelson was working at the famed ad agency Ogilvy & Mather.
He was surrounded by Madison Avenue’s best, in a business built on...
The Story Comes First
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Too many companies treat storytelling as the final step in product development.
The engineers build. The product team ships. Then marketing is handed the assignment of “getting the word out.”
They mistakenly believe their...
How to Regain Influence in a Market That’s Already Made Up Its Mind
"When you change the way you look at things, the things you look at change."
- Wayne Dyer
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The single greatest context shift anyone has ever pulled off in American politics happened in Kansas City, Missouri, on October 21st...
My ROI Is So Compelling That No One Is Listening Anymore
“Show me a guy who’s afraid to look bad, and I’ll show you a guy you can beat every time.” - Lou Brock
The single most dominant performance in the history of professional basketball took place on March 2nd, 1962 in Hershey, Pennsylvania. T...
Savor the Surprise
“To carry on the feelings of childhood into the powers of manhood... this is the character and privilege of genius.”
- Samuel Taylor Coleridge
Years ago, I was sent to the International Banana Congress under circumstances that made...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Ag Done Different.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I'm an agribusiness psychotherapist, helping agtech companies design their category and commercialize products differently.
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