Tomorrow's breakthrough marketing insight for agriculture. Delivered today.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 247 | Founded | 5 years ago | Last Issue | 4 days ago |
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agtechmarketinginsights.substack.co...Latest Issues
The Chicken Salad Test
“The essence of strategy is choosing what not to do.”
- Michael Porter
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In their book Made to Stick, Chip and Dan Heath tell the story of Southwest Airlines CEO Herb Kelleher and a chicken salad.
Kelleher claimed that he c...
What Does Your Customer Want?
“Always enter the conversation already taking place in the customer’s mind.”
- Robert Collier, The Robert Collier Letter Book
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Good stories always begin with someone who wants something.
The hero needs to defeat a villain...
The Language Trap
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"The limits of my language mean the limits of my world."
- Wittgenstein
"The beginning of wisdom is to call things by their proper name."
- Confucius
There’s a dangerous messaging myth in agtech.
It’s quietly cos...
Ballistic Chickens: The Need For New Frameworks in Agriculture
"If you want to build a ship, don't drum up people to collect wood... instead teach them to long for the endless immensity of the sea."
- Antoine de Saint-Exupéry
The US Federal Aviation Administration (FAA) used to have a unique device...
What They Think You Think
“The purpose of an organization is to enable ordinary people to do extraordinary things.”
- Peter Drucker
Alex Batchelor has told a fascinating story about the British postal service, Royal Mail.
While serving as the organization’s...
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Authors
The writers behind this newsletter.
I'm an agribusiness psychotherapist, helping agtech companies design their category and commercialize products differently.
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