Ag Done Different
Dan SchultzTomorrow's breakthrough marketing insight for agriculture. Delivered today.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 245 | Founded | 4 years ago | Last Issue | 18 days ago |
| Active | |||||
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agtechmarketinginsights.substack.co...Latest Issues
The Language Trap
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"The limits of my language mean the limits of my world."
- Wittgenstein
"The beginning of wisdom is to call things by their proper name."
- Confucius
There’s a dangerous messaging myth in agtech.
It’s quietly cos...
Ballistic Chickens: The Need For New Frameworks in Agriculture
"If you want to build a ship, don't drum up people to collect wood... instead teach them to long for the endless immensity of the sea."
- Antoine de Saint-Exupéry
The US Federal Aviation Administration (FAA) used to have a unique device...
What They Think You Think
“The purpose of an organization is to enable ordinary people to do extraordinary things.”
- Peter Drucker
Alex Batchelor has told a fascinating story about the British postal service, Royal Mail.
While serving as the organization’s...
The Talk Test
"People ignore design that ignores people."
- Frank Chimero
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In the fall of 1982, Bob Metcalfe and his team at 3Com released the EtherLink, a network interface card that remotely connected personal computers. The probl...
The Wrong Kind of Average
"Trust arrives on foot and leaves on horseback."
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In the 1960s, a young copywriter named Joel Raphaelson was working at the famed ad agency Ogilvy & Mather.
He was surrounded by Madison Avenue’s best, in a business built on...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Ag Done Different.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I'm an agribusiness psychotherapist, helping agtech companies design their category and commercialize products differently.
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