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AI Builders

Justin Norris

Field notes from building production AI and automation systems.

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Substack
PricingOnly free issuesPublishesWeekly
Issues18Foundeda year agoLast Issue4 days ago
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Latest Issues

How AI is changing our Salesforce operations

We had a problem.

Our Salesforce org is mature, clean, and high-functioning, thanks to years of careful work. But staying clean came at a cost: keeping the keys tightly controlled.

Every task waited on a short list of people who were allo...

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Using AI to extract insights at scale

The most valuable AI projects I’ve worked on so far all center on extracting qualitative insight at scale.

It’s about more than metrics. We’re all drowning in metrics (win rates, conversion rates, etc.). The struggle is understanding why t...

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Becoming an AI-native operator (extended cut)

I’ve been somewhat fixated lately on what the future of knowledge work looks like in the AI era.

This has been influenced in large part by a) the never-ending stream of software developer Claude Code maximalism in my X feed and b) contras...

3 months ago
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Should knowledge workers use Claude Code?

Claude Code FOMO is real.

Every Substack newsletter, X post, and podcast is about it. People are shipping production software in a weekend, building content systems, creating a second brain, and supposedly fixing world peace with a termina...

5 months ago
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The operator's roadmap for AI in 2026

Right now, many teams are still copying and pasting between ChatGPT and the systems where real work actually lives.

General-purpose AI assistants like ChatGPT, Gemini, or Claude are flexible and pervasive; you can use them for almost anyth...

5 months ago
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  • Justin Norris

    AI/automation/RevOps architect. Editor of AI Builders and host of the RevOps FM podcast.

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