Reletter
Artwork for Cooking Up GTM

Where you will find weekly GTM strategy and operations "recipes" and tips to help you cook up some amazing growth for your B2B tech company.

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Substack
PricingOnly free issuesPublishesWeekly
Issues41Foundeda year agoLast Issue4 days ago
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Latest Issues

I accidentally vibe coded a CRM that works

Hi there!

Build v.s. buy must be on every ops person’s mind right now.

This week I received this newsletter (via Sarah the co-author) on building versus buying martech.

And then, Charlie told me he was going to write the fo...

4 days ago

GTM Ops lessons I have learned the hard way, so you don’t have to.

Hey there! 👋🏻

Last week I talked about how to measure your success and why it shouldn’t be about how hard you work.

Although this wasn’t my typical “how-to” guidance, it really resonated with some folks!

I am also very head...

11 days ago
3

I had the wrong measurement of success for myself

Each week I aim to make this newsletter informative and tell you what to do. Especially with GTM AI.

But this week, I am going to share a personal story, and my advice is going to be around HOW to approach your work.

I will start with...

18 days ago
2

The rise against AI content is here

Very early on, when AI made its way into our work, both Charlie and I truly wanted to leverage AI to create content.

Because when we are busy, creating LinkedIn posts or even content for this newsletter becomes a chore, and it takes t...

25 days ago
5

Can agents run (most of) your sales pipeline generation?

Hey everyone,

Charlie is giving me a little break on writing content this week, and he has a great share! So here it is:

Every 38 seconds, someone posts on LinkedIn that they have automated the entire sales process with AI. I built an...

a month ago

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Authors

The writers behind this newsletter.

  • Crissy Saunders - CS2

    I am Crissy Saunders, CEO and Cofounder of CS2, a B2B Tech GTM Operations agency. I like telling GTM teams what to do and spend the rest of my time parenting, cooking, and moving my body.

  • Charlie Saunders

    Co-Founder at CS2, all things GTM Ops and AI

  • Xander Broeffle
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