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Where you will find weekly GTM strategy and operations "recipes" and tips to help you cook up some amazing growth for your B2B tech company.

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Substack
PricingOnly free issuesPublishesWeekly
Issues32Founded10 months agoLast Issue6 days ago
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Latest Issues

3 Things Catching My Eye in GTM AI

Hi everyone!

This week’s newsletter is going to be pretty short and sweet. It’s been a very busy week personally for more than a few reasons, but the main one is that next Wednesday, both Charlie and I fly to England for his Mom’s wedding!...

6 days ago
1

Instead of looking for AI projects internally, go find pain points or needs.

I think one of the hardest parts of “learning AI” for operators is having enough “at-bats.” Many folks are still so bogged down by normal foundational work or by requests from stakeholders that they rarely get to work on AI projects the way...

13 days ago

The (mostly) new skills that GTM Ops will need to master for AI

I was on a call with Alison this week, and she made a great point: for the first time, many of us are all “new” to parts of our craft because of AI. All of us here at CS2 are highly skilled in GTM operations, but because AI is (obviously) n...

20 days ago
2

10 Things We're Doing To Stay Ahead of AI

Hey reader! It’s Charlie and I am taking over the newsletter from Crissy again today.

In the CS2 household, YouTube has been trending to be over 50% of our “after the kids go to bed” TV time.

Partly driven by Track Star* on YouTube, a...

a month ago
2

Learnings from Tech's Top GTM Leaders & Growth Architecture Agency

“Maycember” is in full swing, as not only is there a lot going on (especially for parents) on the personal side, but this is a jam-packed event month in GTM.

This week alone has had SaaStr and Winning by Design’s Impact Summit, and nex...

a month ago
4

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  • Crissy Saunders - CS2

    I am Crissy Saunders, CEO and Cofounder of CS2, a B2B Tech GTM Operations agency. I like telling GTM teams what to do and spend the rest of my time parenting, cooking, and moving my body.

  • Charlie Saunders

    Co-Founder at CS2, all things GTM Ops and AI

  • Xander Broeffle
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