Practical AI for leaders and teams focused on strategy and implementation written by, Patrick Schaber, a business leader who's navigated these same opportunities. Let's translate emerging AI capabilities into actual business value.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 52 | Founded | a year ago | Last Issue | 16 days ago |
| Active | |||||
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patrickschaber.substack.comLatest Issues
One Claude dashboard for sales and marketing?
Because the two teams read the same twelve months and report different numbers. Here is how to fix the gap.
If I was back in a role leading a go-to-market team, this dashboard would be the first requirement for the team. Throughout my care...
Three AI rollout moves that worked on an engineering team and three that didn't
I write a lot about marketing and sales AI strategies in this newsletter, but I know I have a broader audience that reads each week.
So when Leszek Wisniewski reached out and asked if I’d be interested in a joint article. I jumped at it!...
How to set up your AI memory
I walk through 3 systems. Most people never get past the first one.
In my opinion, one way to take AI to the next level in creating a true working partner is mastering how to set up memory in your tool of choice. Both ChatGPT and Claude of...
I Built 3 GTM AI Systems. Here's How Each One Works.
These AI GTM systems are my recent favorites for sales and marketing teams
I love my job for the fact that I get to be on the forefront of ideas in how to implement AI in generating revenue. What is even better is that many of these ideas...
What actually happens to your data when you connect an AI tool
The same question comes up in almost every meeting I’m in now. Some version of “if we connect this to our systems, is our data safe?” It comes from the CEO, the VP of Sales, the Marketing Director who just watched Claude or ChatGPT pull a f...
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Authors
The writers behind this newsletter.
Approachable AI is for business leaders and managers looking for practical ways to implement AI into their GTM operations.
I help managers adopt AI stress-free • 15+ years writing software, 5+ managing teams • Senior EM working with Google in Zurich • Scaled team from 3 to 20 ICs • Dad & mountain biker.
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