Practical AI for leaders and teams focused on strategy and implementation written by, Patrick Schaber, a business leader who's navigated these same opportunities. Let's translate emerging AI capabilities into actual business value.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 59 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||
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patrickschaber.substack.comLatest Issues
How I make sales and marketing animations with AI
It wasn’t too long ago that we were scrambling for ways to incorporate animations into our sales, marketing, and brand initiatives. They were expensive. They took time and often really didn’t fit our whole brand concept. Well, all that has...
I Built a GTM Campaign HQ in ChatGPT Space
I did a deep dive into the new ChatGPT Spaces this week. I think this has real potential for teams or small groups that are using the ChatGPT environment to collaborate and share information in a group format. I walk through how I would set...
How I use Claude to manage my website
I said goodbye to Wordpress and now deploy pages from a chat.
I’ve been wanting to do more with my website but lacked the time to build it out further with Wordpress and my page builder, Elementor. I needed to find a way to streamline the...
How I built a Grok Bot social media team
Grok Bot? Yes, Grok Bot. It’s one of those AI shiny objects that I usually tell you to shy away from. But I tried it for you, and I honestly think it’s worth your time. I didn’t expect to be saying that, but I am. I walk through in this new...
How to calculate your AI budget for 2027
Five line items, one number you can defend, and a calculator that does the math for you.
It’s fall budgeting review time! A somewhat dreaded time of the year for GTM teams. You have a slide where you multiplied the headcount by the cost of...
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The writers behind this newsletter.
Approachable AI is for business leaders and managers looking for practical ways to implement AI into their GTM operations.
I help managers adopt AI stress-free • 15+ years writing software, 5+ managing teams • Senior EM working with Google in Zurich • Scaled team from 3 to 20 ICs • Dad & mountain biker.
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