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18+ years building online. Now I'm building AI-powered tools, apps, and systems... without writing a single line of code. I share what I'm building, how, and what I'd do differently. Your experience is the asset. AI is the build tool.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues164Founded2 years agoLast Issue12 days ago
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Latest Issues

An AI-Built Booking Site, a Talking Turtle, and Zero Followers [VIDEO]

I'm building a fully functional vacation rental booking site entirely with AI for a friend's beachfront condo in Costa Rica, complete with an AI chatbot concierge named Tito (a 47-year-old sea turtle). This is Part 1 of five.


Recent...

12 days ago
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The 6 Layers of a Good AI Agent (And What You Might Be Skipping)

The six layers are working. You, not working. That's the whole point.

Quick answer: Every AI agent is built on six layers: System Role (the job description), AI Model (the brain you choose), Skills (the tools it can use), Integrations (the...

16 days ago
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How I Used Claude Design to Rebuild a Landing Page I Was Too Embarrassed to Promote

When I was 18, I wanted to be a graphic designer.

I took art classes all through high school, declared graphic design as my major in college, and spent every spare hour drawing or painting because I genuinely believed this was my path. I w...

20 days ago
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Stop Performing. Start Building Where Nobody's Looking

TLDR: I coined the term "performative marketing"; I'm building two AI-powered businesses that have nothing to do with AI content; and I included two prompts so you can explore your own version. This one's meaty.


I’ve been trying to...

a month ago
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The Product Framework That Changed How I Think About My Newsletter

In 2008, when I was “The WordPress Chick,” I did my first live webinar teaching people how to set up Google Analytics and Webmaster Tools for WordPress (it’s Search Console now). Then I shipped them a physical DVD, produced by a company cal...

a month ago
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Authors

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  • Kim Doyal

    GenX entrepreneur and AI strategist showing you how to leverage AI for real income and time freedom. Building, automating, and generating revenue - this is our moment. Fueled by caffeine and stubborn optimism, currently in my 'watch me' era.

  • Finn Tropy

    I study creator growth the way engineers study systems—with experiments, dashboards, and curiosity. I build tools, test ideas on myself, and share what truly moves the needle for busy Substack creators. My tools store is https://finntropy.gumroad.com

  • Dheeraj Sharma

    I help solopreneurs build AI systems that grow revenue without growing workload. Plain English tutorials on Claude Code, n8n, AI agents, and automation. I share just what works.

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