Ranting About Advertising
Aidis DalikasThings I wish someone told me during my last 20-ish years in marketing and advertising.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | 10 months ago | Last Issue | 2 months ago |
| Active | |||||
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Have we given up?
sunrise or sunset…?
A few years ago (or closer to ten now… my god I’m getting old…) I was introduced to Paul Verdin’s Value Creation–Value Capturing framework. It’s a 2x2 matrix - value creation on one axis, value capture on the other. Fou...
1+1=3
I was talking to a group of would-be entrepreneurs last week at an event for a pre-accelerator. The session was focused on creativity and business. What struck me most was that much of the conversation centered on how we are "supposed" to b...
Faster Horses: Why AI Startups are Solving the Wrong Marketing Problems
I’ve been testdriving, using regularly and evaluating the need of various AI tools for a while now. While there are some great ideas, overall I am disappointed by the sheer lack of interesting ideas and imagination. Most AI marketing tools...
AI for agencies - final blow?
I wrote about agencies using AI a while ago. I talked about the necessity to change the pricing model and focusing on the outcomes, not ways we reach them. A lot has changed during that time, but the main thread remains. If you look at post...
"Yes" is overvalued
Your first mistake is thinking that people who care, notice. Second - thinking people who notice, care.
I’ve seen this countless times. An employee who is amazing at their job keeps over performing, takes on every challenge, puts out every...
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Audience Metrics
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I write about advertising, marketing, learning, leadership and learning to lead in advertising and marketing.
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