Alexandra Jube's Substack
Alexandra JubeMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 20 | Subscribers | Read | alexandrajube.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
C’est quoi une plateforme de marque ? Episode 5 : la cible.
Il peut sembler antinomique, à une époque où il est nécessaire d’être customer centric, de placer la cible si tard dans la réflexion sur la plateforme de marque. Pourtant, je suis convaincue que pour construire une proposition convaincante,...
C’est quoi une plateforme de marque ? Episode 4 : le positionnement stratégique
Ce post fait partie d’une série consacrée à la « plateforme de marque », outil indispensable des marques pour assurer leur cohérence. J’en explique le fonctionnement et ouvre quelques pistes de réflexion autour de l’outil. Vous pouvez lire ...
C’est quoi une plateforme de marque ? Episode 3 : le coeur de la plateforme
Ce post fait partie d’une série consacrée à la plateforme de marque, outil indispensable pour assurer la cohérence d’une marque. J’en explique le fonctionnement et ouvre quelques pistes de réflexion autour de cet outil. Vous pouvez lire d’a...
C’est quoi une plateforme de marque ? Episode 2 : le contexte.
Ce post fait partie d’une série consacrée à la « plateforme de marque », outil indispensable des marques pour assurer leur cohérence. J’en explique le fonctionnement et ouvre quelques pistes de réflexion autour de l’outil. Vous pouvez lire ...
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