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Creative Economist

Alex Darke

Creative Economist is how a working, Emmy-winning filmmaker actually runs a solo creative business - the craft, the client work, and where AI honestly does (and doesn't) help. No hype, no gurus, just the real math.

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues58Foundeda year agoLast Issue4 days ago
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creativeeconomist.com
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Latest Issues

I Built a Task Dashboard With Claude - For a Team I Don't Officially Have Yet

Momentous has never really had a system, honestly. Projects have basically just lived in my head, or in random Slack threads, or whatever needed doing that day. That's kind of worked, at this scale. But it's not going to work much longer....

4 days ago
9

I've Been Cheating at Motion Graphics for 20 Years

I've been cheating at motion graphics for twenty years.

At least, that's what you'd have to call it if you use the logic currently dominating every argument about AI and creative work. Let me explain.

I've done motion graphics professiona...

11 days ago
8
3

I Built a Fully Automated AI Agency. Then I Killed It.

I am my own only employee.

That sentence is the whole problem with my business, and if you work for yourself, it's probably the whole problem with yours. I can only edit so many videos in a day. Shoots eat full days, sometimes several, som...

18 days ago
12

Vertical Video Broke My Brain — Here's How I Made Peace With It (Twice)

I spent years learning how to see in rectangles.

Not just technically — compositionally. The rule of thirds, leading lines, negative space, the way a wide shot earns its place before you cut to a close-up. I studied it. I practiced it. I e...

2 months ago
9

Is AI Taking Over My Video Business?

I want to be honest with you about something that’s been sitting in the back of my head for months.

I think my company - the video production agency I’ve spent years building - might be one of the first casualties of the AI wave. Not becau...

3 months ago
11
4

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  • Alex Darke

    Emmy-winning Filmmaker & Content Creator | Helping Brands & Entrepreneurs Turn Video into Sales & Influence

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