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Copywriters, creatives and brand builders, welcome to your fortnightly must-read.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues49Foundeda year agoLast Issue6 days ago
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Latest Issues

What a Copy Director actually does all day

To be a Copy Director is essentially being Really Good At Writing Words. And the lucky Tom Hoare gets to do this for a living. At Koto no less!

Koto is a global creative studio. And they’re really good at what they do.

The new is-it-a-z...

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A strategist’s case for being a little stupid

I have no idea how or when Jack Wimmer and I first connected on LinkedIn.

Jack’s a freelance writer and strategist, so I reached out to him a few years ago when I was interviewing for a role at an agency he’d worked at, hoping he’d share s...

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The CMO who built Bumble, Headspace and Clue on the same belief

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30 minutes with one of New York's smartest brand writers

Not sure what a verbal director is? Neither was I.

Until I tracked down William Rauscher, a brilliant verbal director (or “verbal gerbil” as he affectionately refers to the role) at branding consultancy Wolff Olins.

He splits his time bet...

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14 things that made me better at my job

Taking a break from interviews for one week only! Without being all “every day’s a school day”, there are some resources that have helped me enormously when it comes to being a good marketer.

There are millions of books out there on marke...

3 months ago
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Authors

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  • Frankie Jones
  • holly chapman

    Founder of a brand consultancy working with design-led lifestyle brands. Based in Sydney, by way of London and New York. Mum of two.

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