All Ears
Frankie Jones, holly chapmanCopywriters, creatives and brand builders, welcome to your fortnightly must-read.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 43 | Founded | a year ago | Last Issue | 14 days ago |
| Active | |||||
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readallears.substack.comLatest Issues
What it takes to create work that changes culture (and wins awards)
As soon as I saw The Painathon campaign in the news, I knew I had to find the creative chops behind the whole thing.
The purpose of the campaign was to shine a light on how long women are waiting for gynaecological care on the NHS. It laun...
How to make your headlines work harder
If you haven’t heard of creative agency OTHERWAY, you’ll know of their work.
Lucky Saint’s hero Dry January campaign.
Butternut Box’s fresh food, happy dogs campaign.
And my personal favourite, Naked Paper’s campaign, repositioning green...
How Liquid Death wins by doing more and spending less
Andy Pearson, VP Creative at Liquid Death
I’ve lost count of how many times Liquid Death has come up in conversations about creativity.
The viral campaign that cost (almost) nothing
Isn’t it lovely when someone’s so passionate about their job that you can practically smell their excitement?
That’s Shane Stewart. The brand marketer who knows that the best businesses don’t take themselves too seriously, but they do take...
Lessons from building a £100m brand
I don’t have children, so it’s unexpected that I’d pay so much attention to a tech brand built for kids.
Yoto is hard to ignore. It’s a screen-free audio player for children. No ads, no camera, no open internet (BBC’s Adolescence showed us...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for All Ears.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Holly is a leading brand and content consultant.With over 13 years of experience spanning global brands, VC-backed startups, and fast-paced agencies, she has built brands acrossthe UK, US, & AU.
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