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Copywriters, creatives and brand builders, welcome to your fortnightly must-read.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues52Foundeda year agoLast Issue4 days ago
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Latest Issues

The Most Disastrous Campaign Ever

Ed Birth, Head of Brand Marketing at Hiscox UK

There’s a question that always leaves people a little perplexed. An awkward pause, followed by several minutes of staring into the abyss, desperate to think of an answer.

4 days ago
1
Paid

This feedback sucks, but it’ll make you a better writer

I’m convinced that copywriting has a higher concentration of “Fran”s than any other industry.

I know of so many, and Fran Cliffe is one of the best.

She’s been freelance for a few years now, writing for the likes of On, Huel and GetYourGu...

19 days ago
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Your customers are your best copywriters

When I’m not writing All Ears, I’m workin’ 9 - 5 for a healthcare brand. So naturally, I’m always wondering how others in this space are doing it.

What’s hot right now, what’s working and what’s not.

Ruth Glynn is Head of Brand at Height...

a month ago
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1

What a Copy Director actually does all day

To be a Copy Director is essentially being Really Good At Writing Words. And the lucky Tom Hoare gets to do this for a living. At Koto no less!

Koto is a global creative studio. And they’re really good at what they do.

The new is-it-a-z...

2 months ago
14
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A strategist’s case for being a little stupid

I have no idea how or when Jack Wimmer and I first connected on LinkedIn.

Jack’s a freelance writer and strategist, so I reached out to him a few years ago when I was interviewing for a role at an agency he’d worked at, hoping he’d share s...

2 months ago
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2

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  • Frankie Jones
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