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Copywriters, creatives and brand builders, welcome to your fortnightly must-read.

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Substack
PricingFreemiumPublishesWeekly
Issues50Foundeda year agoLast Issue11 days ago
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Latest Issues

Your customers are your best copywriters

When I’m not writing All Ears, I’m workin’ 9 - 5 for a healthcare brand. So naturally, I’m always wondering how others in this space are doing it.

What’s hot right now, what’s working and what’s not.

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What a Copy Director actually does all day

To be a Copy Director is essentially being Really Good At Writing Words. And the lucky Tom Hoare gets to do this for a living. At Koto no less!

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The new is-it-a-z...

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A strategist’s case for being a little stupid

I have no idea how or when Jack Wimmer and I first connected on LinkedIn.

Jack’s a freelance writer and strategist, so I reached out to him a few years ago when I was interviewing for a role at an agency he’d worked at, hoping he’d share s...

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The CMO who built Bumble, Headspace and Clue on the same belief

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30 minutes with one of New York's smartest brand writers

Not sure what a verbal director is? Neither was I.

Until I tracked down William Rauscher, a brilliant verbal director (or “verbal gerbil” as he affectionately refers to the role) at branding consultancy Wolff Olins.

He splits his time bet...

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