hi holly
holly chapmanyour best friend in brand marketing
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 30 | Founded | 4 years ago | Last Issue | 4 months ago |
| Active | |||||
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hiholly.substack.comLatest Issues
influencer marketing is growing up
Somewhere along the way, influencer marketing stopped being just about the posts.
In 2026, influencer marketing budgets are still growing, but the way brands deploy that spend is changing. According to CreatorIQ, the average brand’s influe...
why winning the US is rarely instant
I’ve spent much of my career working with brands at moments of growth - helping them expand into new markets, scale beyond that early momentum, or reassess when things haven’t landed as expected. Over time, I’ve come to focus less on that e...
the cost of creative fragmentation
There is more creative in the world than ever before - and paradoxically, far less of it feels memorable.
Consumers are seeing more. Brand teams are seeing more, too. We’re exposed not just to ads, but to an endless stream of content, form...
redefining "having it all” - a 2025 review
I’m writing this on New Year’s Eve. Not from a place of deep reflection or tidy conclusions, but squeezed in between naps while my toddler recovers from a sickness bug - not exactly how I imagined spending this day. So this isn’t a polished...
pop-up power
From Dishoom’s makers’ markets to Merci’s recent concept with artist Shia McShia (I’m obsessed with the joyful illustrations), the most interesting retail moments aren’t happening in big retail flagships. They’re happening in compact, cool,...
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Subscribers, engagement, traffic and sponsorship for hi holly.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Holly is a leading brand and content consultant.With over 13 years of experience spanning global brands, VC-backed startups, and fast-paced agencies, she has built brands acrossthe UK, US, & AU.
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