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Latest Issues

we all scream for ice cream

After years of trying to win our attention through screens, we’re seeing the very welcome return of “in real life” (as opposed to our presumably fake lives online, read into that what you will.) And lately, I’ve noticed the coolest way to d...

11 days ago
9
4

meet my friend: Lexy Martin, marketing director at With Nothing Underneath

If you’ve ever met me, the chances are I’m wearing a button-down shirt. And if you’ve ever asked where it’s from, the answer is probably With Nothing Underneath.

I’ve loved the brand for years, so this was a conversation I’d been looking f...

a month ago
16
13

the brands we choose, the people we become

My youngest son turned one this week and, over the last few weeks, I found myself approaching the purchase of his first birthday gift with the level of due diligence usually reserved for buying a house.

We’re talking 17-tabs-open kind of m...

a month ago
15
2

are we all founders now?

I first noticed it on LinkedIn, then in my real life. Sitting next to strangers at dinners, meeting people for coffee in my new city and being introduced at events. Everyone, it seemed, was building something. A consultancy. A media brand....

2 months ago
76
27

building belonging: what the New York Knicks teach us about modern brand building

Is anything safe from brand and cultural commentary? Not, it seems, from me.

Over the past few weeks I’ve been struck down by Knicks fever, just like the rest of New York and what feels like everyone on the internet. I’ve watched more game...

2 months ago
10
3

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Authors

The writers behind this newsletter.

  • holly chapman

    Founder of a brand consultancy working with design-led lifestyle brands. Based in Sydney, by way of London and New York. Mum of two.

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