hi holly
holly chapman, Miranda Shanahan, Remi & Bellayour best friend in brand marketing
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 23 | Subscribers | Read | hiholly.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
beyond the discount: how cool brands win black friday
Yes, you can balance commercial goals with brand.
part I: discovery-led brand growth
I love when the internet crosses into real life. When I met on Zoom, my first words were: “You’re exactly like your TikTok.” Effortless on camera, instantly recognisable, and so generous with ideas.
charmed by charms
“Birkin-ify” has taken over TikTok, and charms are now standard in street style. Popular culture has gone all-in on the lived-in Birkin mood: celebrities including Dua Lipa, Gigi Hadid, Ayo Edebiri, Lily Allen and Kaia Gerber are knotting s...
all publicity isn’t good publicity
Provocation is the shiny new acquisition hack. It gets you seen but what about the long term implications?
Authors
The writers behind this newsletter.
Holly is a leading brand and content consultant.With over 13 years of experience spanning global brands, VC-backed startups, and fast-paced agencies, she has built brands acrossthe UK, US, & AU.
building brands on the internet + sharing everything I learn along the way
A weekly pour of career insights, cultural signals, and design drops. Quenched is a Ponnd publication.
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