hi holly
holly chapmanyour best friend in brand marketing
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 42 | Founded | 4 years ago | Last Issue | 5 days ago |
| Active | |||||
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hiholly.substack.comLatest Issues
building belonging: what the New York Knicks teach us about modern brand building
Is anything safe from brand and cultural commentary? Not, it seems, from me.
Over the past few weeks I’ve been struck down by Knicks fever, just like the rest of New York and what feels like everyone on the internet. I’ve watched more game...
using AI is a status symbol. so is not using it.
I replied to a note on Substack last week but found myself instinctively adding a caveat before agreeing with the sentiment. The note, written by , who herself works in tech and writes about creativity, posed a simple question: what if we i...
in defence of optimism
A couple of days ago I found myself down a rabbit hole. I was trying to understand whether optimism was a skill or the disposition you’re born with. Put simply, I was asking: can optimism be learnt?
At the time, I wasn’t thinking about bus...
fantasy strategy
Strategy in theory and strategy in practice are often completely different exercises. The internet has simply made it harder to tell them apart.
Scroll LinkedIn for 2 mins, and someone is diagnosing why a campaign failed, why a partnership...
new.now.next | #13
I’ve been having some really interesting conversations with founders, creatives and marketers lately and it’s reminded me how much richer ideas feel in person than through a screen.
I keep noticing the same themes everywhere: analogue expe...
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Holly is a leading brand and content consultant.With over 13 years of experience spanning global brands, VC-backed startups, and fast-paced agencies, she has built brands acrossthe UK, US, & AU.
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