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VANITY PROJECT

Annie Kreighbaum, Yining Wang
Hundreds of paid subscribers

For people who like themselves.

Platform
Substack
PricingOnly paid issuesPublishesWeekly
Issues44Founded3 years agoLast Issue14 days ago
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Latest Issues

How To Make A Glossier Campaign - Part 1

In 14 life-shortening steps.

2017 was an important year for Glossier, which meant it was a big year for me, who had no life outside of work. For three years at that point I regularly woke up to texts from my boss from a different time zone...

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Damnit, Sydney!!

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Much ado regarding Sydney Sweeney’s latest ad campaign. This time it’s for the sports betting app Novig. In case you missed it, the 60-second video features Syd, mostly naked,...

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Holy Grails: MAKEUP — THE XXX SEQUEL

Piping hot industry gossip—which brands will survive?

Someone who read my letter last month about Big Blepharoplasty commented, “it’s so rare to reach the end of a makeup article without being nudged to buy anything.” This made me realize...

2 months ago
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Don't Save Me! I've Been Radicalized By A Chinese GIRLCULT

How one brand is indoctrinating innocent American girls on TikTok by "trendifying New Chinese."

I was away from New York recently, convalescing at the sea while undergoing self-prescribed age regression therapy—my host drove me to Aventura...

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Annie tells all.

What I listen to all day, my opinion on fashion's favorite antisemite, and wedding culture.

My dear reader,

3 months ago
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  • Annie Kreighbaum

    President Kraum Inc. & new Press Secretary of the United States of America

  • Yining Wang

    My publication Sabbatical Notes is coming out soon. I invite you to go on this journey with me.

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