All Things Marketing by Shrikala
ShrikalaA newsletter covering brands, products and the latest in marketing.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 70 | Founded | 6 years ago | Last Issue | 2 months ago |
| Active | |||||
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How do you make AI products go viral?
One of the most powerful growth engines I watched up close at Uber was the referral program. Give $10, get $10 (or more). The math and psychology were simple: you got a free ride, your friend got a free ride, and Uber got a new user who wou...
The Compounding Career
Nikita Mitra
There’s a question I keep coming back to in my own career: what actually compounds?
People default to ‘title’ or what looks impressive on their resume when they think of growth. But almost 2 decades in, I can confidently say...
When to talk to AI and when to pick up the phone
I’ve always joked that my husband is Google. He truly seems to know everything about everything. You can ask him the most random technical question and he’ll either know the answer or know exactly where to find it. It is one of my favorite...
Before you outsource your thinking
Sometimes I’ll be reading a LinkedIn post, an IG caption or an email. And within three sentences I’ll think: hmm...this sounds like AI.
The content is usually fine, and that’s the problem. It’s always fine. It’s clear, it makes a point, it...
How I would do Product Marketing today
Two years ago, I was a product marketer. Officially titled, officially scoped and often dependent on other teams to get things out the door.
I left that role for reasons that had nothing to do with AI. But in 2023/24, I remember how I was...
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