Reletter
Artwork for Ad Hoc

Ad Hoc is a newsletter about the interplay of culture and identity.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues138Founded3 years agoLast Issue6 days ago
Active

Read this Newsletter

ardenyum.substack.com
Artwork for Ad Hoc

Latest Issues

Why does using AI feel so good?

Stefano Graziani. OFFICE Model (351), Brussels from the portfolio Four Five Six. 2025.

Happy Monday. I spent half of Saturday on the LIRR for a birthday party, and on Sunday morning I saw The Odyssey in 70mm IMAX at Lincoln Center. From th...

6 days ago
23
4

The most exciting work feels like play.

In this letter: the free ice cream man of NYC, Columbia kids start a food mag, writing prompts + more

In this edition of Ad Hoc: interviews with a new food magazine run by three Columbia grads and the free ice cream man of NYC, post-gradua...

13 days ago
28
2
Paid

Tanya Bush loves sugary cereal as a midday snack.

Happy Monday! I wrote a piece for on the best non-trouser work pants, and it was published today. introduced me to the editor at the Substack closet sale I hosted with in December, which is to say, Ad Hoc is the reason I wrote the shoppi...

20 days ago
34
8

Q+A with Feeling! Magazine and Ad Hoc

Thank you for tuning into my live video with !

Get more from Arden Yum in the Substack app

Available for iOS and Android

Get the app

25 days ago
24

How I hosted a lunchbox pop-up in NYC

This letter is presented in collaboration with Microsoft Surface.

I pack my own lunch every day. Sometimes, I plan ahead enough to grocery shop, prep, and cook on Sunday afternoons, portioning each meal in Tupperware to sit in my fridge li...

25 days ago
26
10

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Ad Hoc.

SubscribersEngagement80Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

SEO Reach

Where Ad Hoc ranks on Google, and how much search traffic it brings in.

Ranked Keywords809Monthly Search TrafficTop Keywords

Authors

The writers behind this newsletter.

  • Arden Yum
  • Jenna O'Brien

    Illustrator & writer in NY making a magazine about the intersection of design and feeling.

  • Evie

    a girl about town

  • Delia Cai

    President of Deez Links

  • Frequently Asked Questions

    How can I access the email archive for Ad Hoc?

    You can find recent issues that have been published by Ad Hoc on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Ad Hoc have?

    To see how many people subscribe to Ad Hoc, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Ad Hoc?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Ad Hoc as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Ad Hoc?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Ad Hoc using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Ad Hoc?

    Scroll up to where it says Related Newsletters to see other publications like Ad Hoc. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Ad Hoc?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.