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Organic search traffic has been on the decline for years now. Ever since Google started giving quick answers to certain queries, many searchers just use Google to get those answers and move on.
Apart from EEAT evaluation, Google’s quality guidelines include some important information on how to evaluate the quality of the main content on the page.
Branding is the answer to both organic search and AI visibility. Brands/entities are at the core of knowledge sources for both Google and LMM platforms. The more recognizable the brand, the higher the probability that AI platforms will incl...
More and more of our clients report that they are starting to get leads from ChatGPT or sometimes other generative AI platforms.
Other publications recommended by the authors of this newsletter.
The writers behind this newsletter.
I am a digital marketer professional and columnist writing for Buzzsumo, Moz, and many other publications.
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