The Cultural Economist
Anthony Palomba is an award-winning professor at UVA Darden teaching Data Storytelling and Media & Entertainment Business. His work blends machine learning, causal inference, and media economics. Newhouse MA, UF PhD, Purdue MS Econ (in progress).
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 30 | Founded | 9 months ago | Last Issue | 16 days ago |
| Active | |||||
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culturaleconomist.substack.comLatest Issues
Why is Euphoria...So Euphoric?
Euphoria Ended as HBO’s Biggest Draw. Then HBO Got a New Owner.
I’ve begun to teach my Media and Entertainment Businesses class at the Darden School of Business at UVA where I work…and I haven’t analyzed a script in a few weeks. I’m thri...
TV Comedy and Drama Were Supposed to Blur Together. Their Scripts Never Did.
For twenty years the standard line on television has been that the genres are melting. Half-hour shows win drama awards, dramas sell themselves on their jokes, and “dramedy” is a category. The dialogue in 23,628 episodes of 204 scripted com...
A Weak Consumer in Asia, a Weak Yen, and the Two Different Problems They Make for Media
On Disney’s fiscal-Q3 2026 earnings call in August, CFO Hugh Johnston said the quiet part plainly: “We have seen a weaker consumer in Asia in our parks in Shanghai and Hong Kong in Q3 and that’s continuing in Q4.” Disney still beat its own...
ReelShort Has Held Microdrama’s #1 Every Week...But DramaBox Just Took the Rest of the Chart?!
Here’s the funny thing about microdramas: they aren’t new. Short, serialized, cliffhanger-driven video has been with us since YouTube arrived in 2005. By 2006, lonelygirl15 had viewers refreshing a webcam diary to find out what happened nex...
Broadcast TV’s Top 10 Nearly Tripled in One Week. Only Live Sports Can Do That Now.
For the week ending September 6, the ten most-watched broadcast telecasts in America drew a combined 64.1 million viewers, and the #1 show was ABC World News Tonight. One week later, the NFL was back. The ten biggest broadcast telecasts add...
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Award-winning UVA Darden professor of Media & Entertainment Business. Research blends machine learning, causal inference, and media economics. MA (Syracuse–Newhouse), PhD (Florida–CJC), MBA (Quantic), MS Economics (Purdue–Daniels, in progress).
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