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The Cultural Economist

Anthony Palomba is an award-winning professor at UVA Darden teaching Data Storytelling and Media & Entertainment Business. His work blends machine learning, causal inference, and media economics. Newhouse MA, UF PhD, Purdue MS Econ (in progress).

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Latest Issues

What Predicts a Show’s Next Episode? The Effect of Season.

On Nielsen’s public streaming Top 10, The Big Bang Theory — off the air since 2019 — has been outdrawing House of the Dragon on the same platform for three straight weeks. The obvious next question is why. Is there something about how BBT’s...

13 days ago

Netflix’s Ad Problem and Gaming’s Ad Problem Might Be the Same Problem

Netflix’s Ad Problem and Gaming’s Ad Problem Might Be the Same Problem

Disc gaming is ending on a firm date. Netflix’s ad tier is growing but not engaging. The gaming industry is short on ad revenue. Put the three together and the “Netfl...

13 days ago

Nintendo Nearly Doubled Its Revenue.

In the fiscal year ending 31 March 2026, Nintendo’s revenue went from ¥1.165 trillion to ¥2.313 trillion — a 98.56% increase, the kind of number that normally only appears next to a typo. Its operating margin for that same year: 15.57%. Ele...

25 days ago

Grand Theft Auto 6: Satire, Escapism, and the Hedonism of Collapse

Ima Boss with Rick Ross and Meek Mill is playing as I begin this article. It has to be this song.

The GTA 6 trailer dropped like a heat-seeking missile into the discourse, delivering syncopated violence, a calculated pinch of sex appeal, a...

25 days ago

What Happens When You Treat All Comedy Alike

I built a retention model on 9,833 episodes across 88 comedy shows spanning 12 subgenres. I expected the pooled model to perform reasonably well. Instead, it collapsed.

Test R² dropped from 0.301 (comedy-drama alone) to 0.193 (all comedy c...

a month ago

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  • The Cultural Economist

    Award-winning UVA Darden professor of Media & Entertainment Business. Research blends machine learning, causal inference, and media economics. MA (Syracuse–Newhouse), PhD (Florida–CJC), MS Economics (Purdue–Daniels, in progress).

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