The FASTMaster
Gavin BridgeThe home of the FAST industry's favorite analyst
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 118 | Subscribers | Read | fastmaster.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Who is FAST Actually For?
Before we dive in: This piece is an editorial overview rather than a direct excerpt from the new Luminate Intelligence special report, "The State of FAST." I authored the full report to dig into the actual data behind these trends, which Lu...
The FAST Suppressor
YouTube Stations will not execute legacy FAST in a single product cycle. But it will permanently cap the category’s growth ceiling, siphon programmatic ad dollars out of the free-streaming industry, and lock the next generation of televisio...
1,604 Channels and the Myth of 90s Nostalgia
A little late this month as I have been doing a big upgrade on the overall FASTMaster database, including building out a model for the advertiser attractiveness of every channel. Pretty happy with the results on that, I’ll be sharing some i...
The Holy Grail of FAST—Accurate Measurement
I recently sat down with a senior leader at a FAST channel operator, one of the OGs, and our conversation kept circling back to a baffling reality for 2026: How do we still not have a “Nielsen of FAST”? Despite the massive viewer migration ...
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Authors
The writers behind this newsletter.
I analyze FAST. I used to write about it at Variety. I was the head of FAST at Amazon MGM Studios. Now I consult on FAST.
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