The FASTMaster
Gavin BridgeThe home of the FAST industry's favorite analyst
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 125 | Founded | 5 years ago | Last Issue | 7 days ago |
| Active | |||||
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fastmaster.substack.comLatest Issues
The Metadata Reckoning: Streaming's Most Overlooked Cost Center
For years, metadata was the plumbing of streaming — the genres, ratings, synopses, and thumbnails nobody thought about until something broke. That era is over. In a market where discovery, ad revenue, and platform placement are increasingly...
June's FAST Analysis: Prime Adds a Local News Limit
The headline number says the US FAST market lost 5.0% of its channels between March and June — 1,526 left standing in June, down from the count a quarter earlier. Read that line and you’d assume the bundle is contracting. It isn’t. Strip ou...
From Theory to Channel: How Bikini Lifestyle TV Is Quietly Proving the FAST Opportunity Nobody Wanted to Talk About
About two years ago, I published an analysis that raised a few eyebrows. Drawing on the FASTMaster FAST Landscape Study — a survey of 3,003 US adults aged 18-64 — I made the case that lifestyle content adjacent to the adult entertainment wo...
"The Results Have Been Amazing": Inside Fairground Entertainment's Bet on AI-Hosted Television
Fairground Entertainment last week announced the launch of Carousel, an AI platform that produces fully-hosted, avatar-driven television programming for streaming platforms. Its first major deployment, a partnership with European FAST opera...
Gen Z Didn’t Kill Television. The Gatekeepers Did.
A decade of industry panic about Gen Z’s media habits resolves in a single sentence: the audience is still watching, still leaning back, still spending several hours a night on the biggest screen in the house. They just stopped letting lega...
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The writers behind this newsletter.
I analyze FAST. I used to write about it at Variety. I was the head of FAST at Amazon MGM Studios. Now I consult on FAST.
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