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The FASTMaster

Gavin Bridge

The home of the FAST industry's favorite analyst

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues120Founded5 years agoLast Issue7 days ago
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Latest Issues

The Cost Barrier to Hosted Streaming TV Just Collapsed [EXCLUSIVE]

A Barcelona-based FAST operator just reported a 148% jump in viewer engagement. The mechanism behind it matters more than the number.

Fairground Entertainment this week announced the wide-market launch of Carousel, an AI platform that turn...

7 days ago
5

FASTMaster's April 2026 FAST Update

It’s April 2026 and FAST channels are…. on the increase.

Okay in fairness, that’s only 9 more than last month. Not such a great headline though. 49 more than January though for an industry running at peak capacity… it’s interesting given n...

21 days ago
6

Who is FAST Actually For?

Before we dive in: This piece is an editorial overview rather than a direct excerpt from the new Luminate Intelligence special report, "The State of FAST." I authored the full report to dig into the actual data behind these trends, which Lu...

a month ago
6

The FAST Suppressor

YouTube Stations will not execute legacy FAST in a single product cycle. But it will permanently cap the category’s growth ceiling, siphon programmatic ad dollars out of the free-streaming industry, and lock the next generation of televisio...

a month ago
9

1,604 Channels and the Myth of 90s Nostalgia

A little late this month as I have been doing a big upgrade on the overall FASTMaster database, including building out a model for the advertiser attractiveness of every channel. Pretty happy with the results on that, I’ll be sharing some i...

2 months ago
14

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  • Gavin Bridge

    I analyze FAST. I used to write about it at Variety. I was the head of FAST at Amazon MGM Studios. Now I consult on FAST.

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