The FASTMaster
Gavin BridgeThe home of the FAST industry's favorite analyst
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 116 | Subscribers | Read | fastmaster.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
1,604 Channels and the Myth of 90s Nostalgia
A little late this month as I have been doing a big upgrade on the overall FASTMaster database, including building out a model for the advertiser attractiveness of every channel. Pretty happy with the results on that, I’ll be sharing some i...
The Holy Grail of FAST—Accurate Measurement
I recently sat down with a senior leader at a FAST channel operator, one of the OGs, and our conversation kept circling back to a baffling reality for 2026: How do we still not have a “Nielsen of FAST”? Despite the massive viewer migration ...
The FAST Illusion: Why "Kids TV" is Just Millennial Nostalgia, The Case for Geofencing (and Other February Insights on Pluto and True Crime)
Welcome to February’s overview of the US FAST market. Thanks to those of you who liked or reached out to me about my prior analysis (How the 600-Channel Strategy is Killing FAST Profitability). It was actually my most-liked FAST article eve...
How the 600-Channel Strategy is Killing FAST Profitability
Platforms operated on the assumption that adding channels linearly increased revenue, sparking a gold rush to offer the most channels in my monthly tallies. The industry’s race for scale has created a surplus of zombie inventory that is not...
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Authors
The writers behind this newsletter.
I analyze FAST. I used to write about it at Variety. I was the head of FAST at Amazon MGM Studios. Now I consult on FAST.
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