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Anthony Yiu's thought process in making investment decisions.

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Latest Issues

PMI and Imperial Brands at Barclays 2026: Two Companies, Two Different Questions

PMI and Imperial Brands recently participated in the Barclays Consumer Conference. Please find below the key takeaways from the conference, followed by my verdicts.

Philip Morris International — 10 key messages

Jacek Olczak | September...

11 days ago
14
3

Quick Update - VUSE Pro launch in the U.S.

BAT recently launched VUSE Pro in the U.S. on a limited scale. One week into the launch, I analyzed some useful Reddit reviews using AI to extract consumer insights and foresight. Below are links to the Reddit discussion threads.

https://w...

18 days ago
7

Smoore International: interim results presentation 2026

“This is the paradox of historical knowledge. Knowledge that does not change behaviour is useless. But knowledge that changes behaviour quickly loses its relevance. The more data we have and the better we understand history, the faster hist...

a month ago
13
5

Diageo: What Changes, What Doesn't

I had a different article planned. After Diageo’s capital markets day on 6 August, I intended to write the obvious piece — a close reading of Sir Dave Lewis’s new strategy against the one Sir Ivan Menezes laid out in November 2021, with a v...

a month ago
17
6

BAT: How Many Cigarettes Is a Vape Pod Worth?

Yesterday I published a chart in the article BAT H1 2026: The Price of Converting an American Smoker, comparing what British American Tobacco earns from a pack of cigarettes sold in America with what it earns from the pouches and pods repla...

2 months ago
14
7

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  • Anthony Yiu

    CFA charterholder driven by a lifelong passion for investing. 'Recital' is where my rigorous analysis explores value in resilient and often-misunderstood sectors. Here, I look for the stories behind the numbers.

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