Anton Johansson
A column with insights on AI, leadership, startups, investing, design, agencies and scaling businesses.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 11 | Founded | 2 years ago | Last Issue | a year ago |
| Active | |||||
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agaton.substack.comLatest Issues
Decisions Create Learning Curves
Most organizations treat decisions as events: point-in-time choices that either succeed or fail. This fundamentally misunderstands one of their primary value functions.
Decisions are actually investments in learning. The choice itself ofte...
AI Makes Me Do More
AI makes me tackle things I wouldn't have bothered to do before. By significantly lowering the barriers to action, AI greatly increases both my overall output and ambition. It's not because I didn't need or want them, but rather because the...
A New Role Shouldn’t Be a Reward
One of the most important things to get right in a growing organisation — especially for founders, CEOs, and leadership teams — is how roles, titles and compensation evolve as people grow. Get the mechanics wrong, and you create internal no...
The Main Criteria for an Angel Investment
People often ask me what kinds of companies I invest in. The honest answer is: I’m pretty open-minded. I’ve backed companies at different stages, in different industries, solving different kinds of problems. There’s no rigid formula. But ov...
The Courage to Be Disliked
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Entrepreneurs start companies for many reasons. We crave freedom, ambition, and the thrill of solving a problem. We see a market to be unlocked, a curiosity to be fulfilled. But let’s be honest—it’s also about fame, sex, and...
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Authors
The writers behind this newsletter.
Serial internet entrepreneur & angel investor. Founder & CEO, Grebban.
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