Commerce Thinking
Luke Hodgson, Andy SlaterExpert guidance for brands missing a tech team.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 225 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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substack.commercethinking.comLatest Issues
The One Thing That Predicts Whether You’ll Trust Your Vendor
In our returns research report, we found that 16 of 24 brands had switched returns platforms at least once. The trigger was rarely the tool. This is the follow-up to that finding. We went back into the same cohort to understand what was act...
Shopify just made the case for us
A couple of weeks ago I wrote about agentic commerce starting in the wrong place. That the brands likely to do this well are not the ones with the boldest AI roadmaps, but the ones whose operating models can actually move when a decision is...
Oslo is paying attention
Last week, CT was in Oslo for Checkout, run by TRY. Four hundred-plus people working in and around brands. The lineup included Nudie Jeans, Helly Hansen, SWIMS and Livid.
The theme was Back to Basics: checkout flows, product feeds, returns...
OX comes to London
OX1 proved something. If you put the right people in a room, remove the commercial agenda, and the quality of conversation changes entirely.
Most events you’ve been invited to this year were built around agencies, platforms or vendors. The...
Shopify agencies aren’t ERP experts
The following article is self-serving, given the business models of Commerce Thinking and HighCohesion, but that doesn’t make it any less true.
I keep seeing the same moment in Shopify agency decks. The slide where they tell the room “we’r...
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Authors
The writers behind this newsletter.
Co-founder at Commerce Thinking and HighCohesion
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