Commerce Thinking
Luke Hodgson, Andy SlaterExpert guidance for brands missing a tech team.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 236 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
Read this Newsletter
substack.commercethinking.comLatest Issues
The demo is a film. Buy on the documentary
Every WMS demo you will ever sit through shows you the same order. One customer, one item, in stock, standard delivery, no returns. The order flows beautifully from checkout to despatch and everyone nods.
That order is not why you’re buyin...
Preserve headcount, multiply capacity
You see it when you say “AI” in a brand meeting.
A lot of people eye roll, justifiably in a lot of instances, and think “not this s**t again”.
Some start thinking about margin, speed, and getting more done with the same team.
The others...
The ERP ladder: when a lighter-touch system is the right answer
There’s a moment in every scaling brand’s life when someone says the sentence. We heard it verbatim from a founder recently, running a completely normal stack, entry-level inventory system, cloud accounting, Shopify on the front: “we’ve out...
AI can only work with what you give it
In June 2025, we wrote that product data was becoming the interface between your brand and every AI agent that might recommend you.
That the agentic web was taking shape, and that brands with inconsistent, shallow product data would be inv...
Nobody owns England
Spain beat Argentina on Sunday night. Over the six weeks before that, across forty-eight teams and more than a hundred matches, people bought an astonishing number of shirts. Almost none of them bought from the federation whose badge was on...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Commerce Thinking.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Co-founder at Commerce Thinking and HighCohesion
Social
Frequently Asked Questions
How can I access the email archive for Commerce Thinking?
You can find recent issues that have been published by Commerce Thinking on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Commerce Thinking have?
To see how many people subscribe to Commerce Thinking, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Commerce Thinking?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Commerce Thinking as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Commerce Thinking?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Commerce Thinking using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Commerce Thinking?
Scroll up to where it says Related Newsletters to see other publications like Commerce Thinking. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Commerce Thinking?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.