Antonym
Antony MayfieldField notes from a thinking mind.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 186 | Founded | 6 years ago | Last Issue | 17 days ago |
| Active | |||||
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antonym.substack.comLatest Issues
The Big Blindspot
I. Self-checkout stupidity
Here’s a short clip of Rory Sutherland properly ranting.
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In it he calls McKinsey “running dog lackeys”, but there are...
Antonym: The 2026 half-time predictions edition
Alt captions: 1. How it feels waiting for Claude Fable to come back online after the US government export ban,; 2. A LinkedIn commenter waiting to pounce on any trigger-word posts.
For about three days in June, the most capable AI that mo...
How to make a user guide to yourself
The blessing and the blindspot of being human is the illusion that we know what other people are thinking. We run simulations of what’s going on in other people’s heads; when it works well we call it empathy, when we are completely wrong we...
Antonym: The Whiplash Week Edition
The paranoid style of 2026. An AI-altered image of Wagner Moura in The Secret Agent.
It was Wednesday at 15:00, the midpoint of a whiplash week.
By chance the Estonian nationwide alert test coincided with the break in a workshop I was ru...
The Bloom boom edition
Dear Reader
In one of those strange quirks of fate, I’m going do some work in Estonia this week, a place I’ve been writing a lot about recently because of an inspiring talk I heard from the country’s education and research minister back...
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Authors
The writers behind this newsletter.
Writes about culture, leadership and work in the age of complexity. CEO of Brilliant Noise, an AI capability and innovation agency.
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