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Management and Public Relations

Stephen Waddington
Tens of paid subscribers

Research-backed insights to help make sense of management and communications challenges and elevate your value as a professional communicator.

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Substack
PricingOnly free issuesPublishesWeekly
Issues340Founded6 years agoLast Issue7 days ago
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Latest Issues

Broadcast still leads the national conversation: on TV and then social media

Ofcom published its annual News Report for 2026 in mid-September. It’s based on data from a survey of 5,000 adults and 1,000 children, with an additional snapshot taken immediately after the May local elections in the UK.

Stories pitched t...

7 days ago
7
2

AI has shown up the measurement barrier to value pricing for public relations agencies

The agency market is facing a structural challenge as it plans for 2027. AI reduces the time it takes to do the work and is breaking the billable hour model.

Traditionally, agency time was budgeted against a task. But, setting aside the ar...

14 days ago
8
2

AI was supposed to free us for management work, but it has made us all editors

Good morning, this is a quick introduction for new subscribers who heard me speak at the Global Women in PR event last week. My name is Stephen Waddington. I’m a professional adviser at Wadds Inc. and a PhD researcher at Leeds Business Sc...

21 days ago
7
1

My organisation is asking me to use AI to reduce budgets. What should I do?

2027 planning guidance is asking the external affairs and corporate communications function to use AI efficiency savings to reduce headcount and agency costs.

It’s an argument as old as the first industrial revolution: a new technology arr...

a month ago
19
2

A back-to-work agenda for communications leaders

Welcome back to work. The first Monday back at work in September feels as much of a new start as coming back to work in January. Work parked over the summer becomes urgent and planning for the following year begins in earnest.

The Wadds In...

a month ago
17
1

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  • Stephen Waddington

    Professional advisor to agencies and corporate communications teams Wadds Inc. Founder, Socially Mobile. Management PhD student, Leeds Business School. CIPR Past President

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