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Management and Public Relations

Stephen Waddington

Research-backed insights to help make sense of management and communications challenges and elevate your value as a professional communicator.

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Substack
PricingOnly free issuesPublishesTwice weekly
Issues325Founded6 years agoLast Issue10 days ago
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Latest Issues

✅ The kicked-away career ladder and how we plan for the future of entry level jobs

Nearly a million young people in the UK - one in eight of those aged 16 to 24 - are not in education, employment or training (NEET). Almost three-in-five are economically inactive, neither working nor looking for work.

These are the headli...

10 days ago
15

✅ The emotional impact of working in communications

I’ve become that person who gets up at half past five. Sorry, not sorry. It’s the only way the work gets done. Two or three hours of quiet before the house wakes and the day can make its claims.

Nobody writes the methodology chapter for th...

16 days ago
19
6

✅ When companies decide to say nothing

Welcome to new readers who have discovered this newsletter after buying my latest book, AI for Public Relations: A How-To Guide for Implementation and Management. Ben Verinder and I built a community of practice to explore the impact of AI...

24 days ago
13

✅ GEO six months on: the science is moving in favour of public relations

When I finished the GEO chapter for AI for Public Relations: A How-To Guide for Implementation and Management in November 2025, I described it as one of the most contested areas in the book.

The debate has not gone away, but the science is...

a month ago
19
1

✅ It's not a book launch unless there's cake and conversation

Today is going to be a good day.

AI for Public Relations: A How-To Guide for Implementation and Management, edited with , is published by Kogan Page. Two years of work, 16 chapters, 15 contributors, and a community of practice that has sha...

a month ago
13

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  • Stephen Waddington

    Professional advisor to agencies and corporate communications teams Wadds Inc. Founder, Socially Mobile. Management PhD student, Leeds Business School. CIPR Past President

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