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Management and Public Relations

Stephen Waddington

Research-backed insights to help make sense of management and communications challenges and elevate your value as a professional communicator.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues316SubscribersRead wadds.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

✅ A 50th publication milestone and what comes next

This week, I completed my 50th publication.

2 days ago
10
1

✅ The reputation economy is real but public relations is still working to prove its contribution

Burson's The Global Reputation Economy report, released in January, and Echo Research's UK Reputation Valuation Report 2026, published last week, both conclude that corporate reputation is a financially material asset that can be measured a...

4 days ago
12
2

✅ Communications is aiming for strategy, but needs to make the case for value

Zeno Group’s Clarity 2030 report sets out an ambitious future for public relations practice. Communications is no longer positioned as a support function but as a driver of growth, risk management and organisational strategy.

11 days ago
15
2

✅ Public relations and management: the case from Johannesburg

I gave a keynote speech this week at the PRCA International Conference in Johannesburg. This post sets out the argument I made and what I think it demands of practitioners and leaders. Please email or message me if you’d like a copy of the ...

15 days ago
15
4

Authors

The writers behind this newsletter.

  • Stephen Waddington

    Professional advisor to agencies and corporate communications teams Wadds Inc. Founder, Socially Mobile. Management PhD student, Leeds Business School. CIPR Past President

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