Research-backed insights to help make sense of management and communications challenges and elevate your value as a professional communicator.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
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| Issues | 343 | Founded | 6 years ago | Last Issue | 7 days ago |
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wadds.substack.comLatest Issues
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I didn’t plan to think about work on holiday last week, but it did more for my thinking than any week since the summer.
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Volatility is the new operating environment for the communication function
Ipsos has published The Reputation Council Report 2026. The report, Life After Predictability, picks up where last year’s edition, The Eye of the Storm, left off. It’s based on 200 interviews with senior communication and corporate affairs...
Emerging leaders are expected to “walk on water” (and blamed when they sink)
Marlene Neill and a team at Baylor University, funded by the Plank Center for Leadership in Public Relations at the University of Alabama, have published a useful study of what senior public relations leaders expect of the next generation....
Broadcast still leads the national conversation: on TV and then social media
Ofcom published its annual News Report for 2026 in mid-September. It’s based on data from a survey of 5,000 adults and 1,000 children, with an additional snapshot taken immediately after the May local elections in the UK.
Stories pitched t...
AI has shown up the measurement barrier to value pricing for public relations agencies
The agency market is facing a structural challenge as it plans for 2027. AI reduces the time it takes to do the work and is breaking the billable hour model.
Traditionally, agency time was budgeted against a task. But, setting aside the ar...
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Authors
The writers behind this newsletter.
Professional advisor to agencies and corporate communications teams Wadds Inc. Founder, Socially Mobile. Management PhD student, Leeds Business School. CIPR Past President
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