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Management and Public Relations

Stephen Waddington

Research-backed insights to help make sense of management and communications challenges and elevate your value as a professional communicator.

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Substack
PricingOnly free issuesPublishesTwice weekly
Issues322Founded6 years agoLast Issue9 days ago
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Latest Issues

✅ GEO six months on: the science is moving in favour of public relations

When I finished the GEO chapter for AI for Public Relations: A How-To Guide for Implementation and Management in November 2025, I described it as one of the most contested areas in the book.

The debate has not gone away, but the science is...

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✅ It's not a book launch unless there's cake and conversation

Today is going to be a good day.

AI for Public Relations: A How-To Guide for Implementation and Management, edited with , is published by Kogan Page. Two years of work, 16 chapters, 15 contributors, and a community of practice that has sha...

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✅ Five strategic actions that your management team needs from the communications function

Michelle Wloka and Ansgar Zerfass have published the 2026 Communication Management Radar through the Academic Society for Management & Communication.

The report identifies five emerging issues that are front of mind for communications and...

23 days ago
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✅ Writing and editing are communication skills that AI can support but never replace

“The press release sounds off.”

“The LinkedIn post gives me the ick.”

“That email reads like it was written by a robot.”

The balance between AI and human writing is a live conversation in every agency and communications team. S...

a month ago
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✅ What does it actually take for communications to contribute to management? Five years of research is starting to provide answers

I’ve just come back from a week in Ibiza. Yoga, meditation and early nights. It followed one of the most intense periods of work I can remember during my career.

I spent February and March interviewing senior practitioners and their manage...

a month ago
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  • Stephen Waddington

    Professional advisor to agencies and corporate communications teams Wadds Inc. Founder, Socially Mobile. Management PhD student, Leeds Business School. CIPR Past President

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