over & out
Ariana Ferwerdahot takes, cold places, and an inside scoop on brand building— straight from my notes app to yours
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 37 | Subscribers | Read | overandout.substack.com |
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Latest Issues
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Paris Men's Fashion Week F/W26: Outdoor + Run Edition
I’m in Paris this week for the F/W26 Men’s Fashion Week. I’ll be bouncing between showrooms, brand events, and coffee meetings with a few early retail partners + distributors as we start planting some global seeds on the Halfdays front.
How I pack for ski trips (after too many of them!)
This newsletter is coming to you from a ski trip. We’re in Park City for the weekend, staying at the Pendry Park City as part of a Halfdays partnership (which is an absolutely lovely hotel, by the way).
The New Ski Economy
Jacquemus x Nike Ski Collection
Community isn't a strategy. It's a byproduct.
“Community” has become one of the most overused words in modern brand building. Every pitch deck has a slide for it. Every marketing plan claims it. Every brand says they’re building one.
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Authors
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building halfdays. business, fashion, outdoor
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