Reletter
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over & out

Ariana Ferwerda

hot takes, cold places, and an inside scoop on brand building— straight from my notes app to yours

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Substack
PricingOnly free issuesPublishesWeekly
Issues54Foundeda year agoLast Issuea month ago
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Latest Issues

everyone wants to be a sports brand now

After quite literally melting in Paris for seven days at men’s fashion week, I came home with a few key takeaways…

First: I will never complain about being hot again.

Unless you were fully off the grid, you probably heard that France brok...

a month ago
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Paris Fashion Week SS27: Outdoor + Run Edition

I’m back in Paris for another fashion week, and the outdoor and run world continues to show up in full force. The energy this season feels even more exciting than last. One, because the event calendar has grown exponentially. And two, becau...

2 months ago
9

what we learned after 5 years of building our Halfdays community

Community is the word on every brand builder’s mind right now.

Not too long ago, I wrote about how “community” has become one of the most overused words in brand building. Every early-stage founder and modern marketer is thinking about how...

2 months ago
19

How to build (and fund) a brand your way

Yardsale co-founders: Kelly McGee + Cristina Ashbaugh

There’s no singular playbook for building a brand. Every founder takes a different road, and usually, it’s the unexpected detours that end up making the story interesting.

Cristina Ash...

2 months ago
25
5

Your outdoor summer starter pack

One of the funny things about building Halfdays is that even though we’re known for ski wear, the business itself never really slows down seasonally. If anything, summer tends to be just as chaotic — just with more travel, more shoots, and...

3 months ago
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3

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  • Ariana Ferwerda

    building halfdays. business, fashion, outdoor

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