over & out
Ariana Ferwerdahot takes, cold places, and an inside scoop on brand building— straight from my notes app to yours
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 49 | Founded | a year ago | Last Issue | 9 days ago |
| Active | |||||
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overandout.substack.comLatest Issues
Everlane reportedly sells to Shein for $100M
There are few brand endings more ironic than this one.
Everlane, the once-beloved, “radically transparent” basics brand that convinced a generation of millennials there was a better way to buy a white tee, is reportedly being sold to Shein...
What outdoor means now: sport, style, or identity?
Image: Halfdays, Sophie Chan Andreassend
Last year, I wrote a piece called The great convergence: why outdoor and active are becoming one.
The thesis was pretty simple: outdoor and activewear are no longer separate categories.
At the tim...
Wedding Guest Dress Guide SS26
And just like that, wedding season is back.
With a new crop of couples and all new reasons to celebrate, I’m online sleuthing once again: searching for the best wedding guest outfits for every invite on my calendar this summer.
Last year,...
What does it mean to actually have taste?
Annice during the filming of our Design Diaries series
Annice is our Design Director at Halfdays. She’s the person who takes our moodboard of ideas and somehow translates them into real products. She joined the team in 2024 and has oversee...
Founder instincts don't have an expiration date
me & my cofounder, Kiley!
Here’s something I’ve been thinking about a lot lately: no matter how much Halfdays grows, how many genuinely smart people we bring in, or how much more sophisticated the operation becomes, founder instinct must...
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building halfdays. business, fashion, outdoor
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