over & out
Ariana Ferwerdahot takes, cold places, and an inside scoop on brand building— straight from my notes app to yours
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 51 | Founded | a year ago | Last Issue | 16 days ago |
| Active | |||||
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overandout.substack.comLatest Issues
How to build (and fund) a brand your way
Yardsale co-founders: Kelly McGee + Cristina Ashbaugh
There’s no singular playbook for building a brand. Every founder takes a different road, and usually, it’s the unexpected detours that end up making the story interesting.
Cristina Ash...
Your outdoor summer starter pack
One of the funny things about building Halfdays is that even though we’re known for ski wear, the business itself never really slows down seasonally. If anything, summer tends to be just as chaotic — just with more travel, more shoots, and...
Everlane reportedly sells to Shein for $100M
There are few brand endings more ironic than this one.
Everlane, the once-beloved, “radically transparent” basics brand that convinced a generation of millennials there was a better way to buy a white tee, is reportedly being sold to Shein...
What outdoor means now: sport, style, or identity?
Image: Halfdays, Sophie Chan Andreassend
Last year, I wrote a piece called The great convergence: why outdoor and active are becoming one.
The thesis was pretty simple: outdoor and activewear are no longer separate categories.
At the tim...
Wedding Guest Dress Guide SS26
And just like that, wedding season is back.
With a new crop of couples and all new reasons to celebrate, I’m online sleuthing once again: searching for the best wedding guest outfits for every invite on my calendar this summer.
Last year,...
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building halfdays. business, fashion, outdoor
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