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This Week in Social Media with Arik Hanson

Arik Hanson

News, case studies, stats and best practices from the week that was in social media.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues336SubscribersRead arikchanson.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

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We’re starting to hear a lot about employee creator programs—and it feels like the momentum is building fast.

17 days ago
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Are we still living in the attention economy?

Somewhere around the mid-2010s, this phrase became the focus of the entire social media marketing industry. Of course, the phrase itself isn’t new. It was coined by a guy named Herbert Simon in 1971 (yeah, had to look that one up). But as s...

24 days ago
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Social Media Is Maturing—But Big Brands Still Face Four Huge Challenges

Over the just the last week, it seems like there’s a been a lot of reflection about the state of social in 2025. Jack Appleby wrote about the importance of “slow social” and how brands should lean into posting less, building repeatable seri...

a month ago
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Are we on the verge of a long-form content resurgency?

We’re living in a short-form video world. We know short-form video is the #1 content format for people—and brands. We know platforms are prioritizing short-form video. We know it’s the engine that drives social in 2025.

a month ago
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Authors

The writers behind this newsletter.

  • Arik Hanson

    Social media consultant for midsized and large companies with more than 25 years experience.

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