
News, case studies, stats and best practices from the week that was in social media.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
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We’re starting to hear a lot about employee creator programs—and it feels like the momentum is building fast.
Somewhere around the mid-2010s, this phrase became the focus of the entire social media marketing industry. Of course, the phrase itself isn’t new. It was coined by a guy named Herbert Simon in 1971 (yeah, had to look that one up). But as s...
Over the just the last week, it seems like there’s a been a lot of reflection about the state of social in 2025. Jack Appleby wrote about the importance of “slow social” and how brands should lean into posting less, building repeatable seri...
We’re living in a short-form video world. We know short-form video is the #1 content format for people—and brands. We know platforms are prioritizing short-form video. We know it’s the engine that drives social in 2025.
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The writers behind this newsletter.
Social media consultant for midsized and large companies with more than 25 years experience.
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