Your weekly debrief of platform updates, social and creator news
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 379 | Founded | 6 years ago | Last Issue | 9 days ago |
| Active | |||||
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ICYMI: The New Creator Playbook, Part 2 — How The World Cup + Cannes Rewrote the Rules This Summer
Part 2 OF 2
I started writing this long before the 2026 World Cup or Cannes Lions kicked off — and every activation, event or data point since has only reinforced it: this summer is accelerating the evolution of creator–brand–platform part...
ICYMI: The New Creator Playbook, Part 1 - Insights from Microsoft + Snapchat
[📸 Wildlin Pierrevil, Keith Lee and Olandria Carthen at Cannes’ Microsoft Gardens]
Brand social is having a week: There’s the Pepsi backlash, everyone jumped on the couple who scaled the Empire State Building, Google nailed it with this E...
B2B Summer Pop-Up Series with ICYMI + The Pollinator
A recording from Lia Haberman's live video
ICYMI: Instagram Wants to Be Your Everything App (With All New Info!)
Hello from the south of France. I’m living on Coke Zero and Spritz — overheated, dehydrated and sleep-deprived. But I’m also giddy at being here at the Cannes Lions festival. The entire newsletter is themed to the news and interviews coming...
ICYMI: Gen Z Ditches Screens for "Granny Hobbies" Summer
[From left to right: Nicole Cappetta, Cozy K, Prof. Marina Cooley]
Hello — I’m in Europe this week and asked Kaleigh Moore to step in with a trend piece.
We’re all extremely online in this business — a new NordVPN survey says Americans sp...
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Authors
The writers behind this newsletter.
I focus on the tools + tech that connect us. Somebody once called me the “Platform Whisperer” and I made it my entire personality.
Author of The Pollinatr, the newsletter for strategists who want to stay ahead of culture. Aka, I'm the strategist's strategist.
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