ICYMI by Lia Haberman
Lia Haberman, Kaleigh Moore, Michelle Blaser, Kaley MullinYour weekly debrief of platform updates, social and creator news
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 402 | Founded | 6 years ago | Last Issue | 9 days ago |
| Active | |||||
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liahaberman.substack.comLatest Issues
ICYMI: Juicy AEO Stats to Justify Your Creator Strategy
Hello! Please spend a minute taking the ICYMI 2027 Social Survey.
It’s easy, I promise. And the results for key platforms, content formats and strategies people plan to focus on in 2027 are already so interesting — I can’t wait to share t...
ICYMI: Why Now Is the Best Time to Pay Attention to Gaming Culture
A special deep dive report from Kaley Mullins
Hello, gorgeous people! I hope that you are fabulous and thriving, or at the very least, enjoying the ride to those destinations.
ICYMI: 3 Brand Partnerships That Convinced These Creators To Get On Board
Today’s newsletter is sponsored courtesy of my friends at Sprout Social
[CreatorIQ Connect: Kareem Rahma and Jordan Howlett]
This week’s been a whirlwind. I spoke at two conferences. Elsewhere, Colin & Samir gave away 25K to fund a dream...
ICYMI: What’s on your 2027 social strategy checklist?
[Dhar Mann, Nick Cannon and Big Boy at Advertising Week 2026]
It’s that time of year: Please take the 2027 Social Media Predictions survey. I’ve run this for the past 3 years (2024, 2025, 2026) and gotten excellent insights from you on the...
B2B Summer Pop-Up Series with ICYMI + The Pollinatr
Thank you , , , and many others for tuning into my live video with ! This was the last of our B2B Summer Pop-Up Series but we’ll be back at the end of the year with a mammoth recap.
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Authors
The writers behind this newsletter.
I focus on the tools + tech that connect us. Somebody once called me the “Platform Whisperer” and I made it my entire personality.
Author of The Pollinatr, the newsletter for strategists who want to stay ahead of culture. Aka, the strategist's strategist.
Cool Shiny Insights founder, cultural relevance and youth trends thought leader, sociologist, lover of data and culture
Social
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