Arthur Zards Substack
Arthur ZardsMy personal Substack, welcome!
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 29 | Founded | 3 years ago | Last Issue | 12 days ago |
| Active | |||||
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swarmeffectspeaking.substack.comLatest Issues
The Hymn at the End of the World
Ted Turner, the founder of CNN, passed away this week.
Turner changed news forever. CNN did not just create another channel. It changed the rhythm of information. News no longer had to wait for the evening broadcast. It could be live, cont...
What 10 Seconds of March Madness Taught Me About Storytelling
[Screenshot from broadcast footage of the final seconds of the 2026 NCAA Tournament game between UConn and Duke. Used here for commentary on surprise and audience reaction0].
A Few Things I’ve Been Thinking About
I’ve been reflecting...
Transformation Cannot Be Delivered. It Can Only Be Designed For.
I have always been fascinated by a question that haunted me from the very first event I ever produced: why do some ideas die before the applause even ends, while others completely transform the person who heard them?
I spent years designin...
The moment Dr. King stopped presenting and started telling the truth
As we honor Dr. Martin Luther King Jr. today, I want to share a lesser-known story about his most famous speech.
Because without it, the moment we celebrate might never have happened. Read this first, then watch the speech again. Seeing i...
Everyone Wants a Storyteller.
Desperately Seeking Storytellers?
Teaching Storytelling Is the Real Answer
I recently came across a piece in the Wall Street Journal about how Corporate America is desperately looking to hire “storytellers.” Job postings are up. Titles a...
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