The Experience Strategist
Dave Norton, Aransas Savas, Joe PineA newsletter about creating value for customers, employees, and companies.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 252 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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theexperiencestrategist.substack.co...Latest Issues
The Death of Personas — and What Actually Replaces Them
Featured articles:
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“Death of the Segment: Why Personas Are Killing Personalization“ — SwiftERM
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“Your Personas Are Outdated. It’s Time to Evolve Your Approach.” — Audrey Chee-Read, Principal Analyst, Forrester
Every other post...
Microshifting, Modes, and the Life Systems Companies Still Refuse to See
Featured article: “I’m Not Doing Laundry on the Clock. I’m Microshifting.” by Eve Upton-Clark, Fast Company, October 7, 2025
Owl Labs reports that 65% of workers are interested in microshifting — what the company calls structured flexibili...
‘Subway Takes’ and the Future of YouTube TV
Kareem Rahma built Subway Takes into a hit with 2 million Instagram followers, a metro card as a microphone, and a format that runs in seconds. Now he’s walking away from a CNN deal to put his next show Keep the Meter Running on YouTube — b...
Why Spas and Gyms Are Beating Stores — and What It Signals About the Transformation Economy
For the first time on record, experience-based tenants — spas, gyms, wellness studios, entertainment venues — are outpacing traditional goods retailers in leasing shopping center space, with wellness and fitness leading the charge. Joe Pine...
Why This Year’s Collaboratives Will Focus on Creating New Markets
It’s Spring time, which means, yours truly is out meeting with companies—inviting them to join the 2026-27 Collaboratives.
It’s Spring time, which means, yours truly is out meeting with companies—inviting them to join the 2026-27 Collabora...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Experience Strategist.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I am founder and principal at Stone Mantel. I've worked with Joe for 25 years. www.stonemantel.co
I am a Wellbeing and Leadership Coach (CPC, ELI-MP, IPEC) and behavioral researcher and host of The Uplifters Podcast, where I interview women who are doing big, brave things in the second half of life.
Author of the 2026 book The Transformation Economy: Guiding Customers to Achieve Their Aspirations, plus The Experience Economy, Mass Customization, Authenticity, and Infinite Possibility: Creating Customer Value on the Digital Frontier.
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