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The Experience Strategist

Dave Norton, Aransas Savas, Joe Pine

A newsletter about creating value for customers, employees, and companies.

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Substack
PricingFreemiumPublishesWeekly
Issues255Founded2 years agoLast Issue7 days ago
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Latest Issues

Personalized Pricing Is Coming — Should You Be Worried?

A Wall Street Journal article from June 3, 2026 asked a question that stopped the hosts cold: What is personalized pricing, and why are lawmakers scrambling to ban it? The premise — that companies might start using behavioral data to charge...

7 days ago
5
2

The Transformation Economy Is $3.6 Trillion, and You Need to Pay Attention

The Transformation Economy is $3.6 trillion. That number does not exist in any government report, any industry database, or any analyst’s slide deck. We built it ourselves.

Joe Pine and Jim Gilmore named the progression of economic value:...

16 days ago
3
3

The $900 Billion Wellness Tourism Trade — and What Luxury Hotels Are Really Selling Now

Featured article: “Wellness Tourism Could Top 900 Billion in 2030. Luxury Hotels Are Racing to Keep Up.“ — Forbes

A Forbes feature highlighting 12 luxury hotels leading the wellness tourism shift — immersive White Lotus–style programming,...

a month ago
3
1

The Death of Personas — and What Actually Replaces Them

Featured articles:

  • “Death of the Segment: Why Personas Are Killing Personalization“ — SwiftERM

  • “Your Personas Are Outdated. It’s Time to Evolve Your Approach.” — Audrey Chee-Read, Principal Analyst, Forrester

Every other post...

2 months ago
4

Microshifting, Modes, and the Life Systems Companies Still Refuse to See

Featured article: “I’m Not Doing Laundry on the Clock. I’m Microshifting.” by Eve Upton-Clark, Fast Company, October 7, 2025

Owl Labs reports that 65% of workers are interested in microshifting — what the company calls structured flexibili...

2 months ago
4
2

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Authors

The writers behind this newsletter.

  • Dave Norton

    I am founder and principal at Stone Mantel. I've worked with Joe for 25 years. www.stonemantel.co

  • Aransas Savas

    I am a Wellbeing and Leadership Coach (CPC, ELI-MP, IPEC) and behavioral researcher and host of The Uplifters Podcast, where I interview women who are doing big, brave things in the second half of life.

  • Joe Pine

    Author of the 2026 book The Transformation Economy: Guiding Customers to Achieve Their Aspirations, plus The Experience Economy, Mass Customization, Authenticity, and Infinite Possibility: Creating Customer Value on the Digital Frontier.

  • Frequently Asked Questions

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