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The Experience Strategist

Dave Norton, Aransas Savas, Joe Pine

A newsletter about creating value for customers, employees, and companies.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues249Founded2 years agoLast Issuea month ago
Active

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Latest Issues

Why Spas and Gyms Are Beating Stores — and What It Signals About the Transformation Economy

For the first time on record, experience-based tenants — spas, gyms, wellness studios, entertainment venues — are outpacing traditional goods retailers in leasing shopping center space, with wellness and fitness leading the charge. Joe Pine...

a month ago
6

Why This Year’s Collaboratives Will Focus on Creating New Markets

It’s Spring time, which means, yours truly is out meeting with companies—inviting them to join the 2026-27 Collaboratives.

It’s Spring time, which means, yours truly is out meeting with companies—inviting them to join the 2026-27 Collabora...

a month ago
7
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AI Twins and the Future of Research

Two Wall Street Journal articles are making waves in the market research world — one asking whether AI can replace human research participants, and another profiling a teenage-founded startup called Aura that’s already attracted McDonald’s...

2 months ago
4

Something Big Is Happening — And Experience Strategists Need a Point of View on AI

The Experience Strategy Podcast | substack.theexperiencestrategist.com


A post on X went viral — 38,000 reshares, 83 million reads. Written by respected AI voice Matt Schumer, it opens with a gut-punch analogy: think back to February...

3 months ago
1

It's Launched!: The Story Behind The Transformation Economy Book

In this special episode of the Experience Strategy Podcast, Joe Pine shares with Dave and Aransas background about the book! To celebrate the release of his new book, The Transformation Economy. The conversation traces the book’s origins fr...

3 months ago
6
2

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Authors

The writers behind this newsletter.

  • Dave Norton

    I am founder and principal at Stone Mantel. I've worked with Joe for 25 years. www.stonemantel.co

  • Aransas Savas

    I am a Wellbeing and Leadership Coach (CPC, ELI-MP, IPEC) and behavioral researcher and host of The Uplifters Podcast, where I interview women who are doing big, brave things in the second half of life.

  • Joe Pine

    Author of the 2026 book The Transformation Economy: Guiding Customers to Achieve Their Aspirations, plus The Experience Economy, Mass Customization, Authenticity, and Infinite Possibility: Creating Customer Value on the Digital Frontier.

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