A newsletter about creating value for customers, employees, and companies.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 264 | Founded | 2 years ago | Last Issue | 12 days ago |
| Active | |||||
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theexperiencestrategist.substack.co...Latest Issues
Muse Is a Wake-Up Call to Any Customer Facing Brand
Sep 30, 2026
Muse, Meta’s personal assistant app, is the top app in Apple’s App Store and the tool that has retailers, SaaS companies, and other platforms fearing the worst. To me, it is a wake-up call to all B2C and B2B companies that st...
Time Value — The Measurement Framework Every Intelligent Company Needs
Part four of a four-part mini-series unpacking the frameworks in Dave Norton’s new book, Human Context: How Intelligent Companies Build Customers.
You can build the right market strategy, identify the right situations, understand yo...
Modes — The Missing Variable Between Situation and Personalization
Part three of a four-part mini-series unpacking the frameworks in Dave Norton’s new book, Human Context: How Intelligent Companies Build Customers.
Most companies build their entire models around habits and routines. But the number...
Situational Markets — The Framework That Replaces Traditional Market Strategy
Part two of a four-part mini-series unpacking the frameworks in Dave Norton’s new book, Human Context: How Intelligent Companies Build Customers.
Every time you segment your target audience by who they are, you limit the number of p...
Felipe Csaszar is Right: Time to Supersize Your Strategy
Harvard Business Review just described a strategy process that I totally agree with
Strategy That’s No Longer Bound to a White Board
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Authors
The writers behind this newsletter.
I am founder and principal at Stone Mantel. I've worked with Joe for 25 years. www.stonemantel.co
I am a Wellbeing and Leadership Coach (CPC, ELI-MP, IPEC), behavioral researcher, and host of The Uplifters Podcast, where I interview women who are doing big, brave things in the second half of life.
Author of the 2026 book The Transformation Economy: Guiding Customers to Achieve Their Aspirations, plus The Experience Economy, Mass Customization, Authenticity, and Infinite Possibility: Creating Customer Value on the Digital Frontier.
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