A newsletter about creating value for customers, employees, and companies.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 261 | Founded | 2 years ago | Last Issue | 11 days ago |
| Active | |||||
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theexperiencestrategist.substack.co...Latest Issues
Situational Markets — The Framework That Replaces Traditional Market Strategy
Part two of a four-part mini-series unpacking the frameworks in Dave Norton’s new book, Human Context: How Intelligent Companies Build Customers.
Every time you segment your target audience by who they are, you limit the number of p...
Felipe Csaszar is Right: Time to Supersize Your Strategy
Harvard Business Review just described a strategy process that I totally agree with
Strategy That’s No Longer Bound to a White Board
Stupid, Dumb, Smart, Genius — The Framework That Tells You When and How to Use AI
The Experience Strategy Podcast | theexperiencestrategist.substack.com
Part one of a four-part mini-series unpacking the frameworks in Dave Norton’s new book, Human Context: How Intelligent Companies Build Customers.
The Stu...
Dave Norton's New Book Is Out — Human Context and the Paradigm Shift Every Company Needs to Make
It’s a book launch episode. Human Context: How Intelligent Companies Build Customers — Dave Norton’s new book — released yesterday on Amazon. Joe and Aransas have read the galley. This episode covers the why now, the four frameworks at the...
I Predict: The Near Future is About Human Context
Every major AI company has a definition of context. Read them closely and the arrow points the wrong way.
My Prediction
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Authors
The writers behind this newsletter.
I am founder and principal at Stone Mantel. I've worked with Joe for 25 years. www.stonemantel.co
I am a Wellbeing and Leadership Coach (CPC, ELI-MP, IPEC), behavioral researcher, and host of The Uplifters Podcast, where I interview women who are doing big, brave things in the second half of life.
Author of the 2026 book The Transformation Economy: Guiding Customers to Achieve Their Aspirations, plus The Experience Economy, Mass Customization, Authenticity, and Infinite Possibility: Creating Customer Value on the Digital Frontier.
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