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Athena on the West Coast

Athena MacFarland

West Coast Associate Publisher, Modern Luxury Interiors

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Substack
PricingOnly free issuesPublishesInfrequently
Issues12Founded4 years agoLast Issue3 months ago
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Latest Issues

Modern Luxury on Thursday with Tara Lipinski

I was so worried about misspelling Tara’s name that I didn’t see the date typo in my last email promoting this!

Here are the correct details for Modern Luxury at Legends 2026.

Date: THURSDAY, March 5
Time: 12p-1:30p
Location: SAATVA...

3 months ago
4

On Getting Published

First: thank you for the incredible number of new subscribers discovering me through your recommendations. This might be a good time for me to introduce myself again and give everyone permission to unfollow if this content isn’t useful or...

a year ago
2

Now - April 26 - May 8 - May 18 - May 29

Now Open: Pasadena Showcase

Bauer Estate & Gardens, a 1928 colonial on 5 acres in Pasadena designed by architect Reginald D. Johnson and built by Peter Hall of Gamble House fame, served as the home of acclaimed television writer and prod...

a year ago
3

Save Iconic Architecture

I wrote this for you yesterday! but had an email snafu so so sending highlights from it today! Hope this finds you cozy and dreaming of a desert getaway . . .

Here’s where you will find me:

  • February 8 on Zoom with AAPIDA at RIOS....
a year ago

March ahead

Today is my first monthiversary at Modern Luxury! 🍾 Only 22 working days, but an emotional lifetime.

You might have heard from my new email address on Day Two, a.k.a. January 7 when LA caught on fire. You were gracious when you replied —...

a year ago

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  • Athena MacFarland

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