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So, Apparently

Athina Mallis

pop culture, internet lore and general musings from ya fave chronically online gal

Platform
Substack
PricingFreemiumPublishesWeekly
Issues83Founded2 years agoLast Issue2 months ago
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Latest Issues

The Hannah Montana 20th Anniversary was a Millennial fever dream, as it should be

“Is she a potential risk? Unquestionably. Is she a star? Absolutely.”

In an email, former president of Disney Branded Television, Gary Marsh, used this quote to solidify Miley Cyrus’ future as Hannah Montana, making her an overnight sensat...

2 months ago
2

I fell for an AI artist, chances are you probably have too

Bring out your mourning garbs my friends because your “technology proficient” gal has fallen victim to AI.

Yes, I have been listening to an AI artist that I thought was a human.

Never in my life did I think that I would listen to an AI,...

3 months ago
5
2

What I want from the convos around pop culture this year

Well, hello there, and aren’t you a sight for sore eyes!

First of all, Happy New Year! I hope you all enjoyed the break and that it was filled with merriment and joyous celebration.

The new year always brings a sense of newness, hope and...

4 months ago
2
1

The 2025 So, Apparently Awards

Festive Greetings to you and yours.

Welcome to the first annual So, Apparently Awards!!!

These inaugural awards are where we take a look back at the year that’s been and hand out accolades to certain people, places and things that have...

5 months ago
2
1

WWU: What we are leaving behind in 2025 ☕

Hello poppets!!

As the year comes to a close, this is when we all start becoming reflective. We take a look at the year that was, see what we did well, what we could do better and what we need to collectively forget.

Its been a big year f...

6 months ago
1

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  • Athina Mallis

    A chronically online diva

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