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Attention Matters

Hugh Garry, Matt Locke, Anjali Ramachandran

Weekly research on audience behaviour - get the attention your content deserves.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues36SubscribersRead attentionmatters.uk

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Get the Message: How Often People Listen to Podcasts

Inspired by a week in Austin, Texas, listening to some of the smartest thinkers in media and tech discuss the state of play in their domain at SXSW 2024, we wanted to highlight some of the big messages we heard from the stage and think abou...

a month ago
4
0

Broken: Rule 5 - Build your own archive

We’ve now reached the last day of our mini-series of rules for the new era of content discovery. A refresher on the rules so far:

5 months ago
7
2

Broken: Rule 4 - Build content formats that become habits

We’re now at day four of our mini-series on the rules for our new content discovery era. We've looked at understanding audience attention, developing your value proposition, and targeting niches to build your audience. Now we are going to l...

5 months ago
6
0

Broken: Rule 3 - Find your niches

We’re now on part three of our five-day mini-series sharing five rules to succeed in the new era of content discovery. We’ve looked at understanding audience attention, and developing a value proposition; today’s rule combines the two into ...

5 months ago
5
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Authors

The writers behind this newsletter.

  • Hugh Garry

    Director at Storythings

  • Matt Locke

    Director of Storythings, interested in tech/culture/etc for far too many years. Currently writing a book about Arthur C Nielsen and how we measured audiences in the 20th century.

  • Anjali Ramachandran

    Director @storythings, creators of @neverthelesspod / Co-founder @adaslist / Writer @othervalleys / Advisory Board @angelacademe @photoworks_uk

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