Attention Matters
Hugh Garry, Matt Locke, Anjali RamachandranWeekly research on audience behaviour - get the attention your content deserves.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 37 | Subscribers | Read | attentionmatters.uk |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Get the Message: Why titles and thumbnails are crucial for online video
Recently we shared the first part of this series on some of the big messages we heard from the stage at SXSW 2024; Episode 1 was about how long people listen to podcasts.
Get the Message: How Often People Listen to Podcasts
Inspired by a week in Austin, Texas, listening to some of the smartest thinkers in media and tech discuss the state of play in their domain at SXSW 2024, we wanted to highlight some of the big messages we heard from the stage and think abou...
Broken: Rule 5 - Build your own archive
We’ve now reached the last day of our mini-series of rules for the new era of content discovery. A refresher on the rules so far:
Broken: Rule 4 - Build content formats that become habits
We’re now at day four of our mini-series on the rules for our new content discovery era. We've looked at understanding audience attention, developing your value proposition, and targeting niches to build your audience. Now we are going to l...
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Authors
The writers behind this newsletter.
Director at Storythings
Director of Storythings, interested in tech/culture/etc for far too many years. Currently writing a book about Arthur C Nielsen and how we measured audiences in the 20th century.
Director @storythings, creators of @neverthelesspod / Co-founder @adaslist / Writer @othervalleys / Advisory Board @angelacademe @photoworks_uk
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