Authentic Business for Soulpreneurs
George KaoAuthentic marketing, joyful productivity, and healthy money for solopreneurs.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 502 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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georgekao.substack.comLatest Issues
Why Do Many Polished Offers Flop... While Sloppy Ones Sell Well?
My website looked like crap for seventeen years, and the business still did fine. Meanwhile I've watched people work three months on an offer, get two business coaches to sign off on it, and barely sell a thing. It took me most of my career...
The Power of Written Goals + Accountability
You’ve probably heard the Harvard 1953 study about written goals. I went looking for it and couldn’t find it — but there is a real one, out of Dominican University, and its finding is better than the myth. People who wrote their goals down,...
AI is sprinting… but adoption is crawling. Your opportunity is in between.
Many of you have written to me about AI recently… some version of: is it still worth creating anything?
Usually it starts with a scary video that someone sent… AI will takeover all jobs; it’ll make my business obsolete…
I know that questi...
Building trust is more important than making the sale
I used to think about marketing as traffic and conversion, and I made good money doing it. I also burned out, and my conscience was shot — because when the sale is the priority, people become units to move through a funnel. Trust is slower....
The Core of Authentic Marketing: Bless and Let Go
Create something, share it, and then let go. The moment you need a particular number of views or sales, you start thinking about how to manipulate the result, and it stops being yours. Bless and let go, and get on with making the next thing...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Authentic Business for Soulpreneurs.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Authored 4 books & 25 courses to support coaches & consultants in creating & growing their authentic business. Been coaching soulpreneurs since 2009. I love what I do \ud83d\ude0a
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