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Authentic Business for Soulpreneurs

George Kao

Authentic marketing, joyful productivity, and healthy money for solopreneurs.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues517Founded3 years agoLast Issue17 days ago
Active

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georgekao.substack.com
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Latest Issues

Authentic Marketing = Serving Generously at Scale

I used to say marketing is making friends at scale.

On reflection, that phrase doesn't quite capture what I meant. As an introvert, I tend to shy away from having many friends. But something I do yearn for is to serve as deeply, and as gen...

17 days ago
6

What Service/Program Formats Are Selling These Days?

Recently, I hosted my last private Q&A call for my course students. (My free monthly Q&A calls continue, open to everyone!)

A couple of questions came up about which offers to create next, and how to price them. Instead of answering right...

23 days ago
14
13

SONG: Tiny Audience, Great Business

A song I made with AI from my blog post "Tiny Audience, Great Business." My email list once passed 10,000 names, so I kept the people who engaged the most and let the rest go. My business kept going strong, with far less demand on my energy...

25 days ago

How Soulpreneurs Are Making Money Now (October 2026)

Been doing some search on how solo business owners like us — coaches, healers, teachers, creatives — are earning a sustainable living right now. I'm looking for newer practices that seem to be working, older approaches that still work, and...

25 days ago
44
25

"Be of good cheer. Think not of today's failures, but of tomorrow's successes...”

A short one today: a Helen Keller quote that's carried me through plenty of rugged patches as an entrepreneur -- don't dwell on today's failure, keep your eyes on tomorrow's success. Persevering builds the very muscles you'll need to get th...

a month ago

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  • George Kao

    Authored 4 books & 25 courses to support coaches & consultants in creating & growing their authentic business. Been coaching soulpreneurs since 2009. I love what I do 😊

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