Authentic Business for Soulpreneurs
George KaoAuthentic marketing, joyful productivity, and healthy money for solopreneurs.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 504 | Founded | 3 years ago | Last Issue | 12 days ago |
| Active | |||||
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georgekao.substack.comLatest Issues
Whose Feedback About Your Marketing Should You Actually Trust?
Only two kinds of feedback are worth your attention: people who've actually paid you, and the market's own numbers. If 500 people saw an offer and nobody bought, that's real data -- kill it or take it to a different audience. Everyone else'...
How narrow should your offers be? Be as specific as you can bear...
I disagree with most marketing teachers on this one. Don't niche your whole brand — you're constantly evolving, so let your homepage and about page stay general, then make every offer, webinar, and post underneath as specific as you can bea...
Why Do Many Polished Offers Flop... While Sloppy Ones Sell Well?
My website looked like crap for seventeen years, and the business still did fine. Meanwhile I've watched people work three months on an offer, get two business coaches to sign off on it, and barely sell a thing. It took me most of my career...
The Power of Written Goals + Accountability
You’ve probably heard the Harvard 1953 study about written goals. I went looking for it and couldn’t find it — but there is a real one, out of Dominican University, and its finding is better than the myth. People who wrote their goals down,...
AI is sprinting… but adoption is crawling. Your opportunity is in between.
Many of you have written to me about AI recently… some version of: is it still worth creating anything?
Usually it starts with a scary video that someone sent… AI will takeover all jobs; it’ll make my business obsolete…
I know that questi...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Authentic Business for Soulpreneurs.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Authored 4 books & 25 courses to support coaches & consultants in creating & growing their authentic business. Been coaching soulpreneurs since 2009. I love what I do \ud83d\ude0a
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