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Artwork for Author Brand Strength

Author Brand Strength

Andrea Guevara, Bridget Crocker

For authors and writers who are rethinking how to show up publicly while remaining true to themselves internally. Author branding, marketing, and development.

Platform
Substack
PricingOnly free issuesPublishesMonthly
Issues8SubscribersRead authorbrand.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Rewriting the Meaning of Wealth with Elizabeth Husserl

In this episode, I sit down with Elizabeth Husserl, investment advisor, entrepreneur, and author of The Power of Enough: Finding Joy in Your Relationship with Money (Jan 2025, New World Library), for a very different kind of conversation ab...

a month ago
5
1

The Psychology of Book Buying (What Authors Need to Know)

If you think about it, it’s an odd concept that an author would spend months or years creating a product, aka a book, with their publisher without understanding how readers go about buying books. While there’s much to consider about the onl...

3 months ago
4
3

On Launching a Successful Memoir with Bridget Crocker

Welcome to this episode of Behind the Author Brand! In this conversation, I chat with author and international river guide for a true behind-the-scenes look at her journey to publication. In this information-packed hour we discuss what it ...

4 months ago
7
3

Community-building, Representation, and Storytelling with Naseem Jamnia

I’m excited to share this very first episode of my new limited series “Behind the Author Brand,” where I’ll be sharing candid, insightful conversations with authors who are making their mark. Many of whom I’ve worked closely with as clients...

5 months ago
2
0

Authors

The writers behind this newsletter.

  • Andrea Guevara

    Author Brand Expert, Mindset Explorer, Meliorist. Founder Brand Strength: helping authors regain more control of their careers.

  • Bridget Crocker

    Author of The River’s Daughter. Women’s Adventure Retreat Leader. River Explorer. Closet Anthropologist. Contributor @Westways, Outside, Patagonia, Lonely Planet, and The Best Women's Travel Writing among others.

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