Reletter
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Author Brand Strength

Andrea Guevara

For authors and writers who are rethinking how to show up publicly while remaining true to themselves internally. Author branding, marketing, and development.

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Substack
PricingOnly free issuesPublishesMonthly
Issues11Founded4 years agoLast Issuea month ago
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Latest Issues

AI Thinks You're Brilliant.

A family member recently came to a family gathering straight from a hearing test appointment. She had a printout of the test results in hand. We were all curious how it went, but the graphs and assorted data meant very little to those of us...

a month ago
9
8

The Power of Knowing Your Reader & Yourself: with Susan Kaiser Greenland

In this episode of Behind the Author Brand, Susan Kaiser Greenland shares insights from her career as a mindfulness pioneer, innovator, and bestselling author. Susan’s decades of groundbreaking work in mindfulness for children (and their ad...

5 months ago
4
2

Writing Conferences: Quick Tips to Make the Most of Them

Whether you look forward to socializing at a writers conference or dread the social overload, these tips will help you navigate and get the most from your experience.

#1 Get clear on your goals.

Why are you going to this event anyway?...

6 months ago
7
9

Rewriting the Meaning of Wealth with Elizabeth Husserl

In this episode, I sit down with Elizabeth Husserl, investment advisor, entrepreneur, and author of The Power of Enough: Finding Joy in Your Relationship with Money (Jan 2025, New World Library), for a very different kind of conversation ab...

6 months ago
6

The Psychology of Book Buying (What Authors Need to Know)

If you think about it, it’s an odd concept that an author would spend months or years creating a product, aka a book, with their publisher without understanding how readers go about buying books. While there’s much to consider about the onl...

8 months ago
5
3

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  • Andrea Guevara

    Author Brand Expert, Mindset Explorer, Meliorist. Founder Brand Strength: helping authors regain more control of their careers.

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