B Randall Willis
I’m B Randall Willis—founder of Right Angle, longtime marketer, and large-format photographer. I help business leaders clarify their value and drive real growth. This Substack shares insights, strategy, and the occasional creative spark.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 22 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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What Is Marketing Actually For?
Marketing exists to close the gap between what the buyer knows and what the seller knows until an exchange both sides would choose becomes possible.
That is the foundation beneath Recommendation Marketing. Every channel, campaign, content...
How Does Recommendation Marketing Work in Practice?
Recommendation Marketing works by governing five things:
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the buyer questions a business must answer,
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the evidence behind those answers,
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the sources that shape them,
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the boundaries of an honest recommendation,...
What Does Recommendation Marketing Require Before an Agency Shares Performance Risk?
Recommendation Marketing requires five conditions before an agency can honestly share performance risk: a written outcome, measurement established before the work, bounded claims, defined obligations and exposure on both sides, and a scorec...
Where Does the Traditional Agency Model Break Down?
Recommendation Marketing is emerging because buyers do not experience marketing as a collection of channels. They experience one business and decide whether it is understandable, credible, relevant, and worth recommending. That raises an un...
What Can a Responsible AI Visibility Baseline Tell You?
Recommendation Marketing is the discipline of making a business easier for buyers, and the AI systems assisting them, to understand, verify, and recommend. Recommendation Measurement is how we observe whether that standing changes without p...
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| Subscribers | Engagement | 58 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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The writers behind this newsletter.
I’m B Randall Willis—founder of Right Angle, longtime marketer, and large-format photographer. I help business leaders clarify their value and drive real growth. This Substack shares insights, strategy, and the occasional creative spark.
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