B2B JUNGLE
Adam BirnbaumLe monde du B2B est une jungle. Nous allons tâcher d'y voir plus clair, sans bullshit et brassage de vent, avec un axe privilégié sur le marketing et développement.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 9 | Subscribers | Read | adambirnbaum.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Le plus gros gâchis en marketing B2B ? Vos campagnes email.
L’email reste un pilier de la communication, des conversations et du marketing B2B. Mais soyons honnêtes : dans 80 % des entreprises, il est très mal utilisé (statistique au doigt mouillé, source : données empiriques by Adam).
Le crash test stratégique des évènements B2B
A une époque où tout est mesuré, tracé et automatisé : l’événement fait tâche.
Top 10 des frustrations marketing B2B (et comment y survivre)
> Dans la jungle du B2B, les marketers ne meurent pas… (tu as la ref, le Roi Lion, tout ça ?) mais ils craquent. Voici 10 raisons pour lesquelles vos collègues (ou vous ?) frôlez le burn-out chaque semaine.
Le marketing est un système
Bienvenue dans ce nouveau numéro de ma newsletter dédiée à l’exploration de la jungle du B2B.
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Authors
The writers behind this newsletter.
Ton guide dans la jungle du marketing B2B
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