Revenue Officer
Adam BirnbaumL'architecture de croissance B2B
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Subscribers | Read | adambirnbaum.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Le mensonge du CRO : pourquoi 80% des boîtes se trompent de casting.
Aujourd’hui, je m’adresse particulièrement aux CEOs et aux fondateurs. Parce que nous allons parler d’une erreur de casting et de structure qui vous coûte probablement des points entiers de croissance et qui détruit votre rentabilité à peti...
Comment savoir si votre croissance est une dette déguisée ?
Il existe une dissonance cognitive majeure dans beaucoup de codir aujourd’hui.
Le plus gros gâchis en B2B ? Vos campagnes email.
L’email reste un pilier de la communication, des conversations et du marketing B2B. Mais soyons honnêtes : dans 80 % des entreprises, il est très mal utilisé (statistique au doigt mouillé, source : données empiriques by Adam).
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L'architecture de croissance B2B
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