Revenue Officer
Adam BirnbaumL'architecture de croissance B2B
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 13 | Founded | 2 years ago | Last Issue | 2 months ago |
| Active | Language |  French | |||
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adambirnbaum.substack.comLatest Issues
4 erreurs qui transforment votre programme partenaires en cimetière de logos
Aujourd’hui, on attaque un sujet qui me tient particulièrement à cœur parce que j’ai passé une bonne partie de ma carrière à construire, structurer et parfois sauver des programmes partenaires.
Le constat est dur : la majorité des programm...
Le mensonge du CRO : pourquoi 80% des boîtes se trompent de casting.
Aujourd’hui, je m’adresse particulièrement aux CEOs et aux fondateurs. Parce que nous allons parler d’une erreur de casting et de structure qui vous coûte probablement des points entiers de croissance et qui détruit votre rentabilité à peti...
Comment savoir si votre croissance est une dette déguisée ?
Il existe une dissonance cognitive majeure dans beaucoup de codir aujourd’hui.
D’un côté, des présentations euphoriques : acquisition en hausse, des leads à foison (que vaut un “contact” aujourd’hui ?), et même parfois des logos signés (qu...
Votre CA s'évapore ? Les 5 anomalies à vérifier
Hello !
J’ai reçu pas mal de sollicitations pour avoir un peu mis de côté cette newsletter. Good news : je reprends le projet en le priorisant mieux. Merci pour votre soutien !
(regardez comme il a l’air heureux !)
Une petite présentati...
Le plus gros gâchis en B2B ? Vos campagnes email.
L’email reste un pilier de la communication, des conversations et du marketing B2B. Mais soyons honnêtes : dans 80 % des entreprises, il est très mal utilisé (statistique au doigt mouillé, source : données empiriques by Adam).
On l’emploi...
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