Babette Bensoussan, MBA
The Decision-Making Maverick™ | Helping You Make Better Life, Leadership & Business Decisions | Coach | Author | Strategic Advisor | Competitive Intelligence Expert
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 17 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||
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babettebensoussan.substack.comLatest Issues
Creating Positive Energy With Your Words
One of the ways we generate energy is in the words we use. Every word spoken or read creates an image and energy in our minds.
Did you know, we actually remember positive words better than negative words! Here’s an example: Don’t dump tras...
Win/Loss Analysis: A Powerful Tool to Drive Strategic Growth
Why did we lose?
It’s the first question you ask when business goes to a competitor. So… Are you really focused on improving your business, or do you simply move on and try again with the same sales approach and techniques?
Conducting win...
Top 3 Barriers To Growth
When I came across the results of this survey I did not know whether to cry or laugh. Instead I remembered a saying my father used to say: “the more things change, the more they stay the same.” And stay the same they have. These results are...
Does collecting more data lead to better decision-making?
Competitive, data-savvy companies like Amazon, Google and Netflix have learned that data analysis alone doesn’t always produce optimum results. In this talk, data scientist Sebastian Wernicke breaks down what goes wrong when we make decisio...
Coping With Ambiguity
A wonderful article about Competitive Intelligence by my friend and colleague Ben Gilad & Magnus Hoppe was published recently in the Harvard Business Review. Here is a brief overview of the article.
While mistakes allow individuals to lear...
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The Decision-Making Maverick™ | Helping You Make Better Life, Leadership & Business Decisions | Coach | Author | Strategic Advisor | Competitive Intelligence Expert
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