Jade does cultural programming
Jade Does Cultural ProgrammingCreativity, community, culture — with a large dose of real life.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 30 | Subscribers | Read | becausewewantto.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Year of the Horse and the Rewriting of the Cultural Calendar
I have always loved Lunar New Year. It lands differently to 1 January. In the UK it arrives just as the winter feels particularly relentless, when the light is still thin and everyone is trudging through February with grey faces and good in...
Can We Please Stop Wrapping Everything Up
Spotify led the charge, but now everyone’s at it. Banks wrapping up my spending (no thanks), LinkedIn summarising my professional personality (I can think of nothing worse), even Instagram politely informing me of my year like I wasn’t phys...
Hyper-Local Everything: When Personalisation Grows Up
There was a long stretch of time where personalisation was the holy grail of marketing—the belief that if a brand could whisper your name back to you, you’d melt into loyalty. But something has shifted. We’re moving from personal to local, ...
On Fertility, Slowness, and the Branding of Pause
No this is not my pregnancy announcement, but a reaction to a moment after pulling a Tarot card that really stayed with me. The Fertile card arrived last week like a gentle nudge from the universe, Earth energy in a square of paper, remindi...
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Authors
The writers behind this newsletter.
Jade Coles (She/Her) does cultural programming and strategy and likes to ponder things like audiences, community, bringing people together, brands, and the intersection of all of this and + more
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