Between Music & Gaming
Kenny VaughanHot-takes about the business between Music & Gaming industries by a music professional & lifelong gamer.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 50 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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betweenmusicandgaming.substack.comLatest Issues
Mixtape: Is The Soundtrack The Strategy?
Back in 2018 when people asked ‘who’s your favourite artist’ lots of people answered with ‘Drake’. Not because they didn’t have sprawling, individual and unique explorations of music and playlists at the time, but because they knew a questi...
Game Music Clarity > Originality
Inspiration comes from all sorts of places.
From the stories behind the creation of game music, I get the sense that cultural influence is connected. I think the modern day artist/composer/game developers are aware of this, and perhaps ma...
Moments Don't Scale, Systems Do - A Daft Punk x Fortnite Post-Mortem
Most music activations in games are treated as moments. My thinking is that the real value comes from what happens if you connect them.
I saw this crop up a few months ago and kept this in my pocket to test out a thesis. After such a big s...
W.C.T.M | Roblox, UMG and the Unauthorised Pina Colada
Imagine this: Someone just told the internet that Pina Coladas are allowed - but only if they’re poured by the right bar, using the right recipe, and rung through the right till. That, broadly speaking, is how a lot of modern platform partn...
D.E.S.L.O.P: A Practical Checklist for Music × Gaming Partnerships
Within this Substack my case studies have tried to showcase one thing: music and games perform better when they’re designed to work together.
However, audience pushback has changed; instead of showing up as low engagement, players are now...
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| Subscribers | Engagement | 61 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Music x Gaming business takes from a music industry professional & lifelong gamer. Expect predictions and streetsmart biz - requests welcome.
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