Between The Lines
Alicia Lueerssen-MedinaA place where I explore branding, social media, and culture through observation, sharing ideas, patterns, and reflections on brands that capture my attention.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 11 | Founded | 5 months ago | Last Issue | 2 months ago |
| Active | |||||
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betweeenthelines.substack.comLatest Issues
Beyond the visual.
I’ve been a bit quiet on here lately, and honestly, it’s been intentional — even if not entirely by choice.
The past few weeks have been a lot. Travelling, working, trying to build something that actually feels like mine. There’s a specif...
The quiet grief of starting over
There’s a version of the freelance narrative that is all about momentum. From the “big” leap, to the freedom and the feeling of finally doing it.
And yes, there is that. Last weekend I was sitting around with family eating paella, talking...
this wasn’t the plan
I once read that the universe meets you at your level of audacity. I’m not even sure where I read it, but it stuck with me. And this week, it’s been hard not to think about it.
My role ended last week.
For a few days, it didn’t fully regi...
The cost of playing it safe.
Have you noticed how similar beauty and wellness brands have started to look over the past few years? At first, it feels like coincidence, or maybe just a shared understanding of what “premium” should look like. Muted palettes, softened neu...
Something gets lost when brands do too much.
Ever wonder why one brand connects with you more than another?
It’s easy to assume it comes down to visuals or aesthetic coherence. But when you sit with it longer, what really differentiates certain brands is something less tangible. Some...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Writing about ideas, patterns, and things I keep coming back to.
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