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Artwork for Sleep or Die Diaries

Sleep or Die Diaries

Lauren Sudeyko

An unfiltered, behind-the-scenes look at building Sleep or Die: a rebellious, category-defining sleep brand on a mission to wake the world up to the power of rest

Platform
Substack
PricingFreemiumPublishesWeekly
Issues38SubscribersRead laurensudeyko.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

What Black Friday Taught Me About Running a Startup Alone

Our first Black Friday, a concussion, a flu spiral, a delayed move, and somehow the brand still showed up. Here is the unfiltered version.

25 days ago
11
1
Paid

The Two Weeks I Didn’t See Coming

We went for a slow Sunday walk this morning. Nothing special, just a few blocks around the neighbourhood (oddly, our old neighbourhood, but now living in a rental a few blocks away…more on that below). It was the first moment in a while tha...

a month ago
10
6

This Isn’t the Post I Planned to Write

Thursday morning started like any other big shoot day.

2 months ago
8
10

For the OGs

It's nearly go time.

2 months ago
2
1
Paid

Authors

The writers behind this newsletter.

  • Lauren Sudeyko

    unlocking the potential of a well-rested world.

  • Frequently Asked Questions

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