The Beauty of Comms
Blakely DespresA working notebook for brand leaders and strategists: case studies, essays, and tools to explore communications planning, internal alignment, and brand reputation, plus explorations of creativity within regulatory constraints.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 28 | Founded | 7 months ago | Last Issue | 7 days ago |
| Active | |||||
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thebeautyofcomms.substack.comLatest Issues
Prestige Is Not the Flex It Used to Be
Recently, a teenage family member was asking me about skincare products and what to use for various complexion concerns. I answered with my full chest with what I suggested for teenage skin, and was met with “well, here’s what ChatGPT sugge...
The Infrastructure Argument, Now with Receipts
A few weeks ago, I wrote about what happens inside a beauty brand when a product goes viral via influencer content – typically that amplification ultimately exposes a brand’s governance gaps. That piece also discussed how brands that build...
Notes From Cosmoprof: Beauty's Messaging Opportunities on the Horizon
Helllooo dear readers! I am back from a week in Las Vegas attending my first Cosmoprof trade show. I went in with an open mind, hopes of connecting with more brands and partners to the beauty industry, and really to see what trend-wise we c...
When “Created” Becomes a Liability
A few weeks ago, I wrote about Dr. Barbara Sturm and what happens when the person most closely associated with a brand’s authority introduces friction into its own narrative. Patrick Ta’s transitional blush launch is a different mechanism a...
Happy Birthday to the Business I Built Out of Spite and Good Intuition
A year ago today, I started a business while still dutifully working on a government public health contract, telling myself it was a side project and knowing somewhere underneath that story that it wasn’t.
I’d watched the federal budget co...
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The writers behind this newsletter.
Integrated PR + marketing consultant for beauty brands that take their claims seriously. Founder @ EBD Comms \ud83e\udee7. Writing about beauty, business, and media for people who care how things are said and why it matters.
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