Beyond Hasbara: Reclaim the Narrative
STEVE YASTROWHow Israel and the Jewish people can, through words and actions, stop losing the narrative war.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 18 | Subscribers | Read | beyondhasbara.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Narrative battle strategy: A clear way to talk about Iran
It’s the day after the U.S. and Israel attack on Iran, and the vilification of Israel has already started. Expect it to get worse, and to be aimed not only at Israel, but at the Jewish people. This happens every time.
Yes, and, Brett Stephens
Brett Stephens gave a powerful speech on February 1, 2026, at the 92nd Street Y in New York. It was an in-our-faces call to change the way we Jews are reacting to the increase in antisemitism that is happening all around us. You can watch h...
What is in your hand?
In Exodus 4, verse 2, God asks Moses, “What is that in your hand?” מה זה בידך Moses replies that he is holding a staff in his hand. God asks Moses to cast the staff to the ground, and the staff instantly turns into a snake. When Moses picks...
Marketing in the Mirror: Our first audience in the narrative war is ourselves
“The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the occasion. As our case is new, so we must think anew and act anew. We must disenthrall ourselves, and t...
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